- Luxury Daily - https://www.luxurydaily.com -

Influencer marketing professionals looking for authenticity, accountability

Posted BySarah RamirezOn In Featured,Industry sectors,Marketing,News,Research | No Comments
Millennials are an exacting crowd. Image source: Talkwalker Marketers are looking for more authentic influencers. Image source: Talkwalker

 

By Sarah Ramirez

Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.