Influencers must adhere to FTC guidelines without losing personal brand
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6b5d8c25627934794dac3054ff69e08a","s":"4a0b9175f0a020e9"}
Rohit Vashisht is president of Activate by Bloglovin’