Research
July 2, 2015
#NYFW has more than 1 million mentions on Instagram
By Kay Sorin
Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.
{"ct":"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","iv":"831747b37d40cea64f6eac403755d2fc","s":"885337c1ccc36d09"}
Share your thoughts. Click here