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Instagram may be key to fashion’s see-now, buy-now democratization

Instagram photo from Balmain creative director Olivier Rousteing Instagram photo from Balmain creative director Olivier Rousteing

 

SEOUL, South Korea – As the velvet ropes of luxury continue to come down, Instagram has created an outlet for storytelling that has democratized the industry, according to panelists at the Condé Nast International Luxury Conference April 20.