Bloom's off the rose for see-now, buy-now. Image credits: Tom Ford's spring summer 2017 campaign
Instant gratification is not the answer for luxury brands
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments
Bloom's off the rose for see-now, buy-now. Image credits: Tom Ford's spring summer 2017 campaign
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","iv":"ceb36dcdab57184b1f76bb9be0a49774","s":"7edeeeb301066997"}