Bloom's off the rose for see-now, buy-now. Image credits: Tom Ford's spring summer 2017 campaign
Instant gratification is not the answer for luxury brands
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments
Bloom's off the rose for see-now, buy-now. Image credits: Tom Ford's spring summer 2017 campaign
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","iv":"44582ff8b482933249dbbe757b631594","s":"a92880c60cfcbcc1"}