Bloom's off the rose for see-now, buy-now. Image credits: Tom Ford's spring summer 2017 campaign
Instant gratification is not the answer for luxury brands
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments
Bloom's off the rose for see-now, buy-now. Image credits: Tom Ford's spring summer 2017 campaign
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","iv":"0265faa9991d2bf242ede180eb34cbd8","s":"484dab27b1044fc0"}