Bloom's off the rose for see-now, buy-now. Image credits: Tom Ford's spring summer 2017 campaign
Instant gratification is not the answer for luxury brands
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion | No 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","iv":"b2a04cef53070234953e6a6b402ea3be","s":"052eeac7e2341e65"}