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Integrated cross-platform ads are not driving reach, ROI: Nielsen

Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments
Cross-platform marketing is a growing focus for brands Cross-platform marketing is a growing focus for brands

 

By Chantal Tode

Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.