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Interparfums looks to further develop market share with advertising investment

Posted ByStaff reportsOn In Commerce,Fragrance and personal care,Industry sectors,Marketing,News | No Comments
Campaign for Jimmy Choo's L'eau. Image credit: Jimmy Choo

 

By Staff reports

Interparfums, the producer of fragrances for brands such as Jimmy Choo and Montblanc, increased its marketing investment by 40 percent in the first half of 2017.