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Interparfums reconfigures internal organization to better market share positioning

Interparfums Luxury Brand licensee, Jimmy Choo (photo courtesy of IPLB) Interparfums Luxury Brand licensee, Jimmy Choo (photo courtesy of IPLB)

 

Interparfums Luxury Brands is setting an industry standard through a retooled internal strategy that relies on data mining and a dedicated, skillfulĀ sales force to best serve its license partners.