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Is Amazon a threat to luxury brands’ own ecommerce efforts?

May 28, 2013

Halston Heritage on Amazon.com

 

By Tricia Carr

As Amazon grows its high-end product range, luxury brands that rely on ecommerce for sales must be sure to offer a shopping experience far beyond that on the digital retail giant’s site.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. Fashion falling behind in fight against forced labor: report
  9. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  10. 2019 luxury spend expected to grow highest in UK
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