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Is Chanel’s offline strategy paying off in China?

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Fragrance and personal care,Industry sectors | No Comments
Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Image credit: Chanel Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Image credit: Chanel

 

By Gemma A. Williams