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Is China becoming the world’s test-bed for new retail?
Posted By
a Luxury Daily columnist
On
October 12, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
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Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies
By
Avery Booker
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","iv":"7ed12aaffbbada7406d170329dea5575","s":"15728221a85af3f0"}