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Is ecommerce really the answer for luxury watches in China?

Swiss watchmaker IWC Schaffhausen July 15 joined Tmall to tap the platform's reach with Chinese consumers looking to buy luxury goods online and via mobile. Image credit: IWC Schaffhausen Swiss watchmaker IWC Schaffhausen July 15 joined Tmall to tap the platform's reach with Chinese consumers looking to buy luxury goods online and via mobile. Image credit: IWC Schaffhausen

 

By Alexander Wei