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Is hip-hop the new K-pop for luxury brands in China?

Posted Bya Luxury Daily columnistOn In Arts and entertainment,Featured,Industry sectors | No Comments
In China, K-pop is viewed as a more natural fit for luxury than hip-hop. Image credit: Sandro In China, K-pop is viewed as a more natural fit for luxury than hip-hop. Image credit: Sandro

 

By Glyn Atwal