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Is it safer for luxury to stick to online-only drops in China?

Posted ByMickey Alam KhanOn In Featured,Industry sectors,Retail | No Comments
Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo

 

By Sadie Bargeron