Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo Is it safer for luxury to stick to online-only drops in China?
Posted ByMickey Alam KhanOn In Featured,Industry sectors,Retail | No Comments
Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo 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","iv":"f36549ac191b536c59ebc338074be675","s":"c3667b4c2837c4f3"}