Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo Is it safer for luxury to stick to online-only drops in China?
Posted ByMickey Alam KhanOn In Featured,Industry sectors,Retail | No Comments
Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo {"ct":"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","iv":"cfe5e9a35f3073380f98dad2c50960b5","s":"ffbbd42036d85328"}