Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo Is it safer for luxury to stick to online-only drops in China?
Posted ByMickey Alam KhanOn In Featured,Industry sectors,Retail | No Comments
Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo {"ct":"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","iv":"75db031ab902c51f58a6c71238721f6c","s":"63de629cf6065e90"}