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Is JD.com’s AR shoe try-on feature the future of footwear retail?

JD.com is launching an augmented reality (AR) footwear feature that could become a new — and profitable — opportunity for online shoe sellers. Image credit: SSENSE JD.com is launching an augmented reality (AR) footwear feature that could become a new — and profitable — opportunity for online shoe sellers. Image credit: SSENSE

 

By Adina-Laura Achim