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Is LVMH’s digital transformation working?

Digital is key to LVMH's retail future as consumer behavior evolves from store shopping to ecommerce, mobile and social. Image credit: Luxury Society, Louis Vuitton Digital is key to LVMH's retail future as consumer behavior evolves from store shopping to ecommerce, mobile and social. Image credit: Luxury Society, Louis Vuitton

 

By Limei Hoang