Is mobile search shifting towards greater brand control?
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"cbd96e832773962a023906ac067d0961","s":"1609f866ea021773"}