Is mobile search shifting towards greater brand control?
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"a55c4494d250844259ab606a73345b90","s":"9c44af3377e4e978"}