Is mobile search shifting towards greater brand control?
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"289b365ce69a1c2c7783a3624df2b246","s":"fd6715e0a87b3279"}