Is mobile search shifting towards greater brand control?
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"280c0bc199cce0756ff69c66e7222540","s":"82a3c4816f12faa4"}