Is mobile search shifting towards greater brand control?
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"74dcfb890cd301c2625079d44ae9942a","s":"8f7315ffa9659d9d"}