Is mobile search shifting towards greater brand control?
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"5b2d691a6a2f10478eb9e1e6165d60f9","s":"17b37348f99723db"}