Is mobile search shifting towards greater brand control?
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"ef69177e8ee0a4f8e3e940b5bec79b46","s":"25d97f46dc9441a6"}