Is mobile search shifting towards greater brand control?
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"e9bef0429b529fbedfcd24b798a89853","s":"21515eda6b844066"}