Is mobile search shifting towards greater brand control?
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"c12aac983f262a0eda6637174ee606bb","s":"387aec7ef24e7a44"}