Is mobile search shifting towards greater brand control?
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"10284300c44825b2db4a4a33a51cde9b","s":"16e0e67a5685925c"}