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Is Moschino’s full-screen Web site a flop?

 

Moschino's opts for a full-screen Web pageItalian fashion house Moschino is trying to make a stylistic impact with its new full-screen Web site.

Although the Web site is both usable and aesthetically pleasing, is having a full-screen site really necessary? If luxury brands choose to create a Web site that takes over the entire computer screen, they need to provide an apparent “switch to normal view” link.