Is subconscious commerce the future for luxury brands?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"3495032cd811b2e030b7e7f76f406987","s":"e4dfb78e0990eb89"}
Sue Seel is a professional academic and brand consultant