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Is targeting vouchers a successful strategy for brands?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
As voucher programs have been implemented by local governments, ecommerce platforms and shopping malls, how can brands leverage them in China? Image credit: Shutterstock As voucher programs have been implemented by local governments, ecommerce platforms and shopping malls, how can brands leverage them in China? Image credit: Shutterstock

 

By Wenzhuo Wu