Hermès scarf: a timeless icon that aspirational and well-heeled customers both crave. Image credit:Hermès Many luxury brands and retailers rely on the 18- to 24-month shopper who saves money to buy a luxury item, such as a Louis Vuitton canvas tote, Ferragamo pump shoe or Hermès scarf. These shoppers actually fuel the growth of luxury marketers worldwide, both in the West and in Asia.