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Is the bridal gown market ripe for DTC disruption?

Amsale-x-You Amsale is offering brides more DTC options. Image credit: Amsale New York

 

Bridal fashion platform Amsale New York is ramping up its digital options for consumers, encouraging brides who are already researching online to buy a dress via ecommerce in a move that has the potential to alter the traditional wedding gown path to purchase.