Is the excitement around digital marketing opportunities distracting from the product?
Posted By Forrest Cardamenis On In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"62vZS4C32SW8ISqWyMzDZjEdTtWtOz5Okj7iLdYqd9M4eI9bKjaIS1vsmdlD\/RzswE24br1VAVTl9GmI\/u4Bl0ea5I00JzQPMcURCyKBa1yIPLg2CBkfIxIpMcKEHndwL0zio+QYd6fLEM3891XUMzRylkAtAJ6LsjCMeDJ0Xf70tfwtIEI2xvUFUDvxQSr3JPymIo3cHktT6AgT5040aI29PRMTYCcllh2DOsoNm+oujbkuRU4mcTErF6RY9m+WXloOd+MnYDFERECUpuNQ5SXnB+xOBs9QpLg6AhEh4PSK3JhGO66A6pxLlouF5HiJgoanwFAf0v6AQzfMdt7C5obscfFYYylZX3LVShjA2IO3CIkbTWFk2RYBcFED3JFWvIZCiOUgfZ\/bFJK0o4q6Z7LDvNlj6Ys+57awR4rOWDDSZjLC0wkyJnv6FGbn5XvASGTV8GGXlT+OoA1EvQVbIt6\/W7vmnu0jBQHRiaUZW8XiV28ivdRTFEYqEvhq61ILH5PuTnzXuV5BCiEKa0UfpMu1cLPsOY0V0v1gZ\/fL2lRLCWKJYTZG7NPThXwyImT+RfzTw9lCQWNtcmPg0htFL6RzQWmS9kjauWKpkeqOXLWBmN7nDwIfYo9f1L5z78woWUc4KfT1GqmFVBl71gLUYTcObTFrEC2UWzXu8TUPxwEzcdbyhxlRiXP0HwbnywqLlivcqRYL5qWQKyHIAgo5sLAbHg1fSSrzz6shfsblD+lhljUUYUito4Q+UohlINTjP2k\/uADisMoY+xOZy03J4pjqCNCryDdHczP7aQYKmw7FKKIXW6iXT+1Kl\/zKHSMKya8KzviGY1GD5hIahRfd7dTkTIUgJ+jpIFV9fwQJc7F7\/4QAf6oJ+YNL\/OnYuxGImf6z6cStnlJbE9xVq846nLZ+HkCO6ZbjBrOfxPuGDjGW1TEhr551YlTyj\/ZqLTpoB9mr4QxrksZ+wB0GekNglHciPDa0x6l3zTqJri6ztYiW\/JVEBuy\/ZCo32fpnP79evuwdHU91LyUYANXHoQe0RLbP0Rbr5dO2llp2\/qzn79a8SXAmggZDf8e4RfKDu7qdAi5GRgXEATnBwQb2K9kcnJbEU7o6iZ\/RWGMSqlfP1wmu4fHX93\/DcuK6dxJ3dwVlWoWp5rbBH0iY+ODk4xwsNO8TP45HOasD7A2jEE8gcNDlvB5yomfy+T7X\/g+\/IiDlQPaacQjmOIqy6T0nrkVaW16iYRj2h986SRnbF6ml2QiGAy1BUQktKNt1a4lu\/FdFbH\/CURrqn\/4pigB9bXRUL65aZoyfuSjUrNAiBifCsW2CVjk8m+QAObFr4mrI\/76WU659ET9CAPuVZjOCzxfE9QqZK\/qyZKARf1p76se1wsjD\/pBVQ5bHWlwKGsXTR40lPG6+yp9G+chD97vaMntNnyZWh+U\/Xv1y30cqPA7EH6OcAdio3cqU4yI3jAt4+DY+43YnwNY2suFC1vvPy\/D9DuNdQW\/ps\/txW0K3UX4wAsBQjbX+R17qO4vAiMgvrFAWklXZzGEPUkUjn8aISStwbzCfvLLF5RTpfrhHxHxmzpri0PJVuDBQn5hCq9FDerR9uVPF5YeRWxeL\/g9kO+iCuRTi+\/oUHmd6AX63x4SJkvG8rvWncB2Ka2ClGig5u3EMWrQxI7eodBW0z2avIKbE4J0r7kLuHyFCkYfoWyjhezDmUu6fP1AoxV0Hr5RfksyQHyVRoLT9gPmDN8d2pCrRjy9iiVMuWoOT1F9oTa3zpsxfIviz1CdgzZjt+bdxAyed\/L98IKfL2cx4oRaypJUUe1zju4dQ2Zy2wRwcS\/gmEUDKPPRaOxIPUVaEFZPFJiWdGdZ9AkDAgjspTZWgbrLXnDrpDjDgqm0ctevHUF5scb\/dxF6oZvLCGGprx7vnopW69TN+nNdKQTiob5n4WbfFm85SpDW1\/uH49TWBkKhZ1G+kgbyXIwq7kQQ\/f2oVTbjhNypDenhrLv3AHY4QmsmFaAMns62kVNzk2GbxULioT27qY4Zm3zCamL3pVKwP2I+mgiY3X1GuFrq\/j63ZqHctQp\/Nw8lRWVCY9gpV2cywNG+stcdgW8tioprMks3yB3fwMxPJPFC9rRVDjJoalks\/HHQbpc97rI7pzEHaWyZGYkNBqMqedqBrycRwIEQ8Rrw6tS4XPPoA\/EXZ1W9mnl\/2JcPPT79AZ+RrNPBHM\/dB9SFrUsrx0GgtnJDXIWrBBtgyro541130jI7ez+7nWmuxvkOITrxCgkWte6YYtf7E\/7ytzbFjFYORqLvbtbVrX8XBSFhiOb8WBinmU7d2wThy8Ec1FBOGdJF9XGuiBIEdwYbTCwdBwntv9ZSi9E+QGlz3+7PxlV3bwco5Cq4XJKnpuMqVhvKc3NNo\/RnE+GDzKt9esn\/XCLBKWEMBMGgwoGO0ChuAbn+nMNU6cHKS\/GN9asM\/BM7ZVhOnL+3GJYl3aHnYCvb63qTF3VSQmcVgcCm9L07kOVlpCadnkaN\/r8a1tKtfDDZ73I2UqDIdwRFucpMlWnOw2y80byeokCziNs74IL0Zz9bvtgpO+dir9O5gfQzyjKkBHoexaHWhG9rTSBDBpk3DfFOidKxBM14FvDaBPDX8szoO9U0c8Q9BFm8S0A5GCOJtJ8KveRu4oP3iXnLTxrfKpj1Qu7M02oyiZZdVPwEy1axVSDmBkxFdI94K8q5DrTM+tloDgO3sYiALczqV6XG5kQMoSTyW3SQFPSGsJKZIFlXAtiC26gJoD2H8brQ\/c9gSe8ZO6caxydotHmdysRR9ruxEAoZ9bf94GqeI3a1\/Q5V3z9SEmxp+rAhZQZ+rdj0nC0FbSfI099FvKFuM\/R0o\/4TC9XAf7VKG1Gelm2mC7JMjOJ6yCX83daEDWDidINAsJmDGaIguwqwGPXm6zTcNZjW7E+a0L\/YDm63\/wfS+zKyHYiWcPht1\/8xTFrmMakZ0VRadTRucTRqpYbSGcnR0X30DNABcGBFiOGeodlql4RWUmR6pnXobasFscyzKFNMGAyE50iqPsVzFZBY7906Cg+Um6m4jMlf42MYtvDJOBx7viB8x7mCJeojhq5vRCjRS2JqZ069nAwSQ+p31bJitcYel5RVgN1a2nJTkAd6WjGGXtWj+p1MBje3Ud3wrO5J5jPC+di48Dn0nGrg9fSPXITFf3JFxtKJZ\/uVzoDiEmkH+noL+hmbKu\/tSWMKlXI66oQvcJ8oYWBLTvHCzPUioV+ReebdFh9McoVThV11tC1WErU191w0AqcLVCQRiaqBNrZRGqUGaTY\/vpFLJiWRnsfds3421HWRf0jqgUKjF4plXFmsj9gsHKxXMox1O5Sbkw5BTLbVrPIcOz0gbLyBg5smLwKe\/s83vowvh\/70gJPgbqpuvFW3hLDYf\/Ktj2pU9BfpkzNnM6Fy+v5oRvXFvMLC5dr0yOhMt+B1YLGIbgfNWjTbguSCqTeuxgyP35bKESm\/nPtGfNqQ+ZRgNzm0HUIJVkx84mqyDpV+UbihhU3ELrzJj80H2DBtvxpIgcExyIHh+serap3QfruzZ6ZTHSfEYJVpCvyaCH3f5joj2\/dgRE9AomZM30WweFa8DgkVE7anVhK\/CEZGY04eV+XNXMKP84I+MZIok2wBp2+q\/ZWMIdhKjCx7w4+x0cTecJlPzLJEkUt3OSG2j2cBCrhVvo90ETaMWQ6E1leZfYO4xvvhnevc6HyHExVJIn6hIOOVAWssBThrNBJ9bhQwzHw75b01IshBB8Vr6cKni9JQj+3MnPW6dY2xLxGxtsIDd0xsw08oXz26Nyb45bYmo25y5PzbSzrngd8Wp7t7ktbz53\/GoHLxGTDlXnqeLAYb7GTmST\/glsbbnmNiSbyzsZ7PY0cGAVjoI3mDQ+LxI28eYDQm5fQmXDQt8g1XcqXHMcNcBqE\/kwsDC3ZEOpqps1e8AaYKojVKcOT\/2O3Co\/E4G87rczVRwbDBhlVbrGn+5+mBOyNVZWMFW1QUcThsTetvIqStTXGQZHQZ66xoL6cdCMywRWR5XB7c7GE9RjgQUcogPwUeqUSZ2PiNrgjx16Q6ANXdpgZIMQSRSooDjaU7R6PK4HqSvyuhSMI5o3S1PBOLpBGUgfU3nT+qfRyLaobw1pEcvQQNzGSL9jMBrebZnNgBuRAaiGk1kt75BEXOlLs4axw7K1Woc+oXvE8zW43xSH\/PlE8w3zXf8rVtT7iVzDYxgOaMhb+vZd8VosLNjP0EeKm0YUX5cb+RRMBdC90DDDtLe38y\/l2RkKWxUGnf1KZbIYhUxMHXBGv\/Ycp1vT5Lp+JWjPfOqRLAMg7GmjFaUvmtBt8iBWOYEM+u30jVl53OAEIjTfcA1L2ZS9OPKpdXFJxCbFl3ztyurOet2lKsx2Ukkawgkb5A18T5OMocVv7gTp3YI25+VNjUUKbz0y5pCT1X0zunWT+Q1hKKJPqUEDGvmAiSJ63mxcFoKuiy0XP6S1pG5MGAuIrycmAUPSNyjZwQFWjhd9kH8kD1\/A0\/ENpiKNpWTG4Dte5WPhbSH3TGOhZiDxu2rCquYpDv8ZyWX0DyVKsye2oUBHeLNmFMsalxc1FSRHtTN1DrQOfndOTYijYmU2P3mkaxaTH7Js3qPaGwSnCDDY3DlF49o\/9TCnRG4aRame6y9Ds6gTOt9GT5yRrDQ5hMUaJ8vOCi5c1rTHwuNuGzHGQDn0YKGHpUvxjoA7fRZ1QSf+EVAWpoazOMqqEy3jJ9aVAXwh7W37BDyLt0Crs8KjlSE9NkGb8oek93mxIoWkEfvNq+DT54nm8BtAAOThs\/PVDV9FH0RXwYO2q2yLD72vgnQZm4oiwyGl0XnS76xRrlxNa8+SN5PSZbh3UKRp9d3hTuTyC8uZFGgGjg4BsKIsIExaEDJk30dRc9zVoRvhLhUtBWmUgyxk9Zm4iNetTHRybzhEKcXvxGz4CsNS718Q6JbiqjBO35bbMwM3rLUUldQbEX3nev6CzztvDHhFK+ZzBy5CNNwmIz0ZPWtnGUxEuuSMfh9Le1shtLHRG1JsU58087ts1YYwJG9EY9r6hI80Ju87w+2X9HUJpRnj3GfjmCNzKR0PHyiHx1W4qftoCd4QAHUmyd+VcLj4KHu0YZXjf0QEDe99+0mw9Qy5NBMjeDMBtAXNui4Qe3JC7f9yOVmG0\/jY7JqsHPkMfc+aP52TB0J0ntM4MYJk7xyUhgTnTAX5ZPvFTm\/YRidjnDLSeVebkRo0G\/lESy1AZZRoBK3X9q63gHpaFjx2bKZOdXFAioPlHz6+yjjTD5VWjNdt+O7bS8D7t2Ts84hKmIgTbNIHWd3C83VdqSDzMlGGbZZRcEYEIEj98CL3CII2eBSK239t86qb+WzX8RcF13Kr2IUOQ7OQuLdGClPzTEyGtNt29gKu+PzMNBVyFAO1ofx5XQP7DG0Ud4qPu80beX7qQKtWjKsJBhp2gxah39gn1lYK9pPOl92ZjtR5COpNAZ10lVe+ezXZbojjRxXroM1tUA7p5LOeDcV1oL4io+7LFYEAVS24HPF+ufREDCkudB+VVtb7XIHs1uNwtyDZCdUPQ59Tp18HiYg1SThT+DQi9gH\/8jTtPCJNgZE0goEKfEpNQDA1iffmTgWvQaM7Gr\/kNZmhAcJDtqicCBjocOdsds+5gAXMuRZ6BAM\/ICIkKjy5Rk7e3zukR+H9AZvo9JfKmm8yAKt57CqMYs90umKsHParbkj4DFxibgP9tluLJoXcaMoOSd+oUQazOV3zuwnhwa8AJfFo2Xsm4fM9sJQ596GCekLTaO+g9Qlm0ZiR4kpoKfVQ8im6r+ZUCazUs\/qCfCYYO\/\/yIN+1LJ0lzxQrAogGhU463M0P9tEVRIVgTODBhZoDaXIWCshN2Y9VXF4\/1pUtQ31JVFBE\/Dk3\/COCN4tFiW3NP1VPbgxd4nqKcrn6TI1eBy8d9vhO2K8cbA0T26tcA7Zm+ZOX1RSPS0RlmosFAxjgEUJpvCF2n3PetFY+9S3r8SDIptv22GgugpR7JMkmIWosjwUZ9iLirjdQkvig\/9TGarA1ib+ZUmO0Rvy5Bvl9ltvV+3ojmZpJUo1rK5yUbHebgAjNe2awZTj6E714rj2jHPDvg0fQ1bJHhM1Bph+R8Rh\/XeGJCmmCAoeO7Fsythkha3AV1s84xsVBsdygY2TsDjzJhqUNSJQKDj9K1qLfJ8HZmQmCI3rF3FUmUgp9XURDLL2g1gNeDCefWZI9qnU+U\/VC+VqmDRaqQDIsbs4AjzYQJgmb5R+StlV8sAIkDT83Zxhq\/qIqjIz3q4CHc7lQAAEJIGONSxThBfmzGCXj7yR0uDNhO9Pn9CWo0s\/vN6dAdljpN5k1x+cV88QCF99uevVJ40Jm25S2W8mYnA3F4ivSqk3YA6+AjT\/66feiHTeUckPjII8irx+aOhtnkNe0g\/ej+pUdDXKI52iYUh9eMX7rX6TFDLi8itZs6IETY4hDfEspK3tsrTZwhycetRJX7eAtwoigxlzrahe8P9RGVRCx+HSiUHnPtJsDAPU6N00VH8Uhc1p6sHaWmYuYBKWVvcZMTyjQNQhjimbIsS\/3P2ds4MmneTEJ+4zJytbHymXVra3Xk5jfgSNYehVLKXfnZUkQF1JeaarU3DGbYeZemKuOSpyThI2rOng193jwdonhiDbJ8xdXQd49xPwiUo71m5eJ0FosDWgBx8VKsjy\/Hkivbo0zWTo9tUoK3Sc2oykd+j5kRPJEqte7KH2JCb1ALQ2\/Fk8m1\/xcDCHs81bu5k8N0VaA3K5XCJcgdW3WPBL5y4uEF+vfpoi1th3wFL\/3XJJREWIe\/\/synYBMM8nhmT2Mq1w5rjmQLnomiyoufP1p3nEOAVAis2iFgOaJaXN1ESc8L3qDOej\/Uel1yDW+4zFO6jho7LY5m3vmaSS4W0AVT9m4rBJK422khDTeJK8o6SNFXr4wQpmTOysTM0ANtvginkNZ9b7jtRNBBbvGnBzoQ1NLvJE58FpgwtYt2rp64jLeRSqOe4RLDNSv\/AFkHuiXGzr3Ww7ACPOVonSibGO5i5nmhTqmP4J1Yv1eaWhLXSQQ0LnnCQm1OSGG68sayqkeUO0oHzx\/Hfybm9m170UGvf5FND78uLy1qWKtLI1dQ0rS6Tjd+qInrfK5d+HL2tbYb0MjiYiQuy4ZfLaAL7mHIsG81zYd2FjeAfUjXSugSmRWut5kRrSkVBzDgRakUJYD8Il6DwO74ok9c5HPYnK0zbSHcCxc0CLZ2XmIUSsXnsYUbEDOHOMQOhW1iBTuoIAPZgdU8y8srAHwkZEkRd\/M7Db2DUNIQuQfcZDUM1hQKMkawmtzVcUXZ4VLP\/+JPjGVhCnT\/JzL7VuAz6rdESVmZJT682NThtTaOCjvYfBdNU+EXpHe0J4peo4jBlN8gS3\/awR\/4jwhs3To94oOgca6hrhWIor0ZfYl3SktcvbtFFmGRJXa7\/Ae4DqB05mJNZI6JWXgwrAflA1Bs\/nfQzaahHfioPIQjubUlLjUbZ7dc8Ff9ll3zFSE7VECN25swwbjNiIT5E9FUwsBlbW0IOVx3DzZKUs\/0yU9qEhUSbHxkc5H+pTmXkRemQhgsTaWpui7+AP0TfqtbVhRpRAOw5fXIbILjToqeRg3wRUsAXZzpWvdCYVloUPjMqskh7z\/hxcIC1XHfF2N95bR+ldugPNZpPHbx4g18wnIqOHPv8CaAzxwfhMzsmxSbSCkQm59J2FKXWb9OEb02sv\/kkhuPNLV4Xb69DHMFNnKDpgUcyYjkac6AmudpAGz3ToITs6KYRzySEiyoEgKH+Z03+oCZFyPDb0p3wBYK2SMSyqDJHf2mwfqFx17abWi670sI2E24P45fdPVjrJVQSEo7sdYfmNNhq7qS9qgF4s3vV4FZHBTvU+PgLe0cJoNs3DCO5749WnluMrFHVaXfHfvlEDIcPXV\/\/Eec5u4jPMYwGUebhJvPxgaeyeGGguQP34nhcOlUZyLHvY4379UQmdAkAuDiogkTC11cN2fBtE3\/2MqVB4N\/4QkdORftxRQTMvcmi+2D\/m7MqImYN6WJkgAIMlOkshK7yCcOmQdkbjU5B07wi3gn1oYl\/bztvSH6WceCnrmILEu8YAWotOMWK1dDa9UWTKkGjAUtFuDD4XqccmjKgWcRrQfzdztq9sR0jTIHyjFjG9lhTsL3XYU2cZN+WfqiNZbEwZ1H7ujCrs3aZ6vzyIkl0V1KLLcGRoqeqhLJR0+OkVfTZbwdEoz89ZsZBSYDTbKjZhOI75NCV+a96L2jyi6aoa5tHKIEnLyDYu8HZ+RG0nVRQm90CBrqfHtuH1ezVQjgte4eHYikpvwFg6hNaTigRrwpHxFxup4\/e\/FJMwFnriiG1RKQ41ywezf6E9B6Fkz3YTq00HQuE1+DyLymsF\/JDQ6EFunSWby0rKU4qdzCm+drjU+cEIfXw5J+Utltlr7gvjFBX6KE5B8NYWOhXCsj0GimsETWgwHs4i\/LgeDS4huyeIi\/xyDBj9IaTZ6Yn5emFRnFblvA1d5EBBBt+5fWXAMkevXSu7bz7iY7m86C8TmGb2MKkJG7lO9LNg7czJnMozpV5jNvLBPHAHw2mHzMpfPhjfpJa+V3XXdadUW8Cddhsqj8fbTx9pSJvs6MflufaJ5IMb+SegfNHSmuqPxxpl8FzjWvVszU9VIaI+mK6E+\/L3gTkotlhjr7nlAKDhFZGt911rBqqtgLkZo4IInaNeEgfPsva10LMcUq9x9o\/NWVtxLYMuvt+v5w9q7icU4HTCtSV0bI4DJP8kYr1ufABA46gy0MJ9m+WcHKK9i6X7UjejKM\/TWhI9sUBFGyKx3cZE+fyrNcgIcX31NzI4a1C+NIzAkJu\/2O+OJGSUxgTJrEI8GWHcggSY7m+Fkf5lqJ\/bhSP\/WyiZ+kvabMGJjzRxQJoLc+9rTd16Pq3Y69W6e50ZXq\/LYyyIoP0uEOa5y\/VE2AyjgSp9oIcqiMMdKmDCVity4ePYSwgpc62xx+iQIc4f2fnD\/I\/s88ItKH6iZHuMw68fJ8i9akggLWD4pje87IzSbc6yU6FOhgvv6HEorryba02I+CxNx0p\/ziNlQ\/+0E3E\/ba+WSXLOXJXSUy+mMgz6X4HcYgRTaFRrOPu1EqOSSOTaxpq3r8vw6f4MkpjjwZJsRy2+L3iEZWu0jHqn4t+Q\/7YsiCm6z94iphNfZJkS9aBTHN5Aeq1wy19+fJg4xzfDw12aBbJkgioqJnXPAcgxPPgFf8OxCw1ONGAncbkLIL11YJVKRGcDErZ6ueRUsfTLoMMZrTozgZViwp0UgL\/rMLhE+Xc8YoB4j7m00vabaDSK\/D0B1kh8AqBI1fBmOdGQN3qizCmGkTvWpbQ3Sg6IaRwj+wltECEdik8hcy\/w9ye9MO\/v6bovvV3vJuYdTg7cVKnM+2qPsBqBFIB+GAkYJ8MfHOnOwJKNub6itUhZfnQKC9pKoI6wB2kKe2Oq\/hyfKeW5zKerMkvEhYN4tLTF7BW\/Er43nd0+7IjKXFWC4x5gsSmRsEYxPAS+uO6xwWxobNcHBFD98J2xS5aJLiwk1uDfUix0nJbJSvLfyS20M0mS\/w+Ngz6uLovVZTnFmX9UXuZz+34rLwuWBUb0bdvKwbeKQPjvurk2unCBCtsRCtQzEVIrxYP4541rxOV76DSvdtAiVHEqzz82khGCELQh6\/GitgRXNyHtEd15mX4KqkCzOiTK6X2B2oqLb6z30RUn1j50jbF8f1EX\/iWeZ0aO9U73vcmQA6zwdl\/Q1dI\/y7JPuHYFzAgBqEQsHFoY5mbddXyEypHg\/syzpM8hBODsNs+7hDSQAv40z9PfEdxXE4tx4+QRjOEgzY7LOuBzk\/UErAimNG8YAFsy2apm5hAJNq9U\/WpeVbsX9iBBXyiUPDljijicZnPzjr8a9t52K8CDggepJh54IyanNnJjvIOW7UT0pkiWheAdFHXKwE6zQUKMp8kkXDtEX4nqm2uMdgTM96C8B\/YGmlyc+i\/Ec4gna7iKkqJygAcsZr6Vt40p0d1e\/sSF7sPt92yEjBq5mVKuF7EXnBfpYUOkNXzhbh790WOfJgZgytt9hPg+z5XjJLqTFgEEhXXsuJXK7jF4XqTe8h5E3cPELpTyo+K79jRi0NOUAP2Ib3OH4dmdE7nIeZ4zxRtKp3772SibcXDI44U2PJOT7BpSyWdnOL0j3qCchPcExXnA0GjOK6HcFJ\/DIkzVYYvA92XcM6w7pQ==","iv":"0fdcbd288ab1047309ef29d855aa4805","s":"d0aabfe4a33cdcde"}
