Is the excitement around digital marketing opportunities distracting from the product?
Posted By Forrest Cardamenis On In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"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","iv":"6a94942cfb33a85a622e4aa68cceb93f","s":"482630d52d8b56d3"}