Is the excitement around digital marketing opportunities distracting from the product?
Posted By Forrest Cardamenis On In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"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","iv":"446c0f550cb1af853e9b2f140f2146bf","s":"40b431e183148060"}