Is the excitement around digital marketing opportunities distracting from the product?
Posted By Forrest Cardamenis On In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"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","iv":"3da9681473945d8c9b653d7eb3bfe6a9","s":"3f30e581d694a663"}
