Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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","iv":"4c0950d220d9bab8456e0d136d0e6332","s":"78e0554c2f76fc91"}
