Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"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","iv":"b5afe6dfac449029f87c66ad7bc61da9","s":"d785ef04b82cf6bc"}
