Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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","iv":"e1ebac72173ba6de82acae5440e33df4","s":"8e4aec0c9ac54208"}
