Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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","iv":"8e778601c7641b2d55261bec8c7ba0f4","s":"ce5bff59e0f667e2"}