Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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PonDxUDUJn4lxMZxRyfVsSX0tX7KA6ObzKA4QoH7Cm15wo29uUqrAHy+6f7ERsNcD6mncEYzSdlhsaz4MhKBx3t0kWFelg2lzl3t2SrwJm6HWCXby+vfWi3XhQdt2dy39k89KUM6AN3jT\/Nxgm131pUWcBm6ywXFNixGxg3lhcp5ZTIfPE6\/YxhaKJLJx37xsmGU8OsGwJGXeC8Z+0Cm2BIWkQ+X3S\/l4NiZQXGVLcoKbGySg7ICCnSz0xZLijOa6IG7NcRyTOuSj4djkG\/CLrzrgzgcli0AtwChqqmc8wMmZofZPJ30HGujzK1FeHGhpYjaQyIdcgPFQ2c2kVfgfOrkIkA\/P6DpO1RJQZ+1tzdyJdpw5igpMUNeeCgXPM9eVQ86gyV23STLGBYyGAGT1n1Agr3ghjHkuIOG+ihon+Fj1rH3d48fzmcUCJGqMSIdwV3LVZIKELL40Z2xAC0V1sJYqtQnN5IweBUfcXsJRz1jt+FKCMuCZ7nTYIxzGQ29UAoFJmrQEbVDtTsV68W8lDec\/pWha1mlaMv6mzZujY\/ARY2SGlkjGT8O5bfzvZwvNZgBxKIFZyxffXZblqdb1mseFVu1BJl9S0O4GNsJK1i1feZDy7UJkmrR2pT562508vxZLwbdG5IJ8LobJxWEmdrbupyLIf+H+MlS4X2FWgglkfnbludW9WEcC8K4Pzs+sUUR3KLVzgYzjF53QimTpCMSwlIY7jAc6FXI73YKK5qNxhG+gJh3gwbKWSXhmGWKUMiSFcek8wgy+FTLuHMGZYXh79dCSrhcB0OVa9SDFtiq9k2QlUs9gMeRR+wbk3Ofz1sy9DwQBhiTsTeJTSgPRjMif\/m5vAFB1KquFNAgsw5mMRET7+KemS8VaC1Gk\/Ap0spfbmYSeZcNHjFVJR++QdCeasVTxKGQ5A6c0M9Bdzg85TB5Bd5fFDESbAVzqDaQAMwk5DNekoG1tt6pYX+DBYU3tkiwRbsztB8jaeD88KPXo3QG3PT\/srWn2FjS\/0Vf4Rm+uvufmi75LPL9\/VanVBZCa5DmohhDiyTOl0DsPDPSlI41mufIUGXOXx4cTMoJhyxp8wuRy8Q7SjuCcQfjPpQmnSuRONQSNO\/6TOgTGiOqezD9djfC9ui\/jwCh8vMHObB81MKO353H0fFhoYJWCjOpkOEBdqH0qeTDoNouyivApXp5Lj0cuaWS9pKZCE3WNpHMyv6WOlWyWOTUCFwEReVmSaIBotDv1OSFPZ\/Qd7dplyOCtC9dsTQfGz0fz7OqkexEXmzY\/\/SVLqq9pMrNF0CstZLsr924Dmdr2xwhxQmXVB\/CP5+E2N5B\/t7R\/hVvHgbd60lBjZKpgFGC4PjiS433y0g3hzocjbY+TQ+TlEsgRHQ95jXJ7Sv7mrrh9hiMlbZD1VpLQ3xBgknMmZXVQLbeYJX7iUeETHKX\/icY2ofS4nIzNshAQX6sw0SLTPS1fEisWV7BYclsn5CIZUEg7NheNUcqXQWIJT4Xoz\/knFp0RAjyOlMSRQ\/IXefl5KgPv\/co4hwldLiVhnfzx4VMERmMed596QW9aKhQ6\/B+beHgaJIO8768CShWynuDlhssrLkx9MqA0Tm2eq6LqxjAFypisYX6kwjdIxOWADyVWasWdEcnPrLMJa9Hfu3JXkHR6oWqGWLhUstF3O46e6E6IQRF+Rvg78WAXfZgsrEMOtN8MfkTGXMLf8SxwHWsDcJ8s+Vx3RK895DBFuyEnT7UJYuD7i0ZcfqG7C45q18mUFG4M60gRKmdoRiESHhPe5mvcE\/8L9K9ZVKy1Y1r2tJkQAf2Fq9UV\/7JfYdHAti1DEUIviMINFyOTieTKOS9xcC4f+vh4NZQW89yYmMnSQaCV3Yc9gS8MbCQYB2nJoOIqrjJlAMipAwcLaECZt2IBWE0I8zz4bTcjjnG9BDM49Bg93Y7AZvOW5LSGEa2fQOW7EZjGqt4Ds4CD0o8PgKiVNjPN00LPl8qx6hxawSs0kFeZJmgXiP+ZqYfI68B4Lq60wjjEvJA\/zyBamif09AbswaRUVnLu8xhG+eWkUtJ0QOQuJFb1xfCnuE9BvHHM8PwOzHXRcaBdmUqf\/f0d6Qzz\/P3EYT+mdULwg8I4EDtDkMPgWGLn3L4LD6dyqHM4QZ6rQu60WJCwLWMAJAgWeMY3S06F35BlpPstqoXeP67EHM3FfXPELOXbj1rGTAxmSCfqoT49LioyX\/at5F+yVJO4\/jGO\/mra1dhfQPQ393duWrUIDwuCjOeNMuWr1cl+fceyHsR1lH8dMsX1SA3EN3zHEqg+WY2azQFYQs4WyhxPNS87w9nXXD\/DuhgZE7IHixpmtxm5Rv34wEG76t0PZN\/qQLVOMqj2cu2ibv3YNtrmcfTFvZeBqxZmK5eZbcARKPKftQp2tX14LrDllw4oyZn\/sok5KX2CAsqThUwl5CSe6v8Nrsmswm9vPu+bkQ9b7WRq184uQFeaDwsW0i2xuHACgI1EBIm4AFxXfQ5ZkC4WMigqbMnGrg2Y\/c1TmR7ZRXXhRxwOwxloB3vAeA\/EV9aHl99\/V8Uyw2ZQtUgemyxYZsWwh\/c9\/bBZnPLnstXd9hSg\/tS7W7oluNu0NVuZ96EaPbx83dxPaLxeB6FYLlfHaOaEmD4RhMQE+c5TUF5L+LidNZXdRm2ADiKUcExx3YgA48nrdwbDKaejd++7TwJTZJTLrbWzG8kKN88PuYzl1LQP0byaNVkIGq1PWpraEUatKnsKST2bweAprL+mDLY1mvOvMtJMvqGo9A\/qjOIRvsWG6mumd1NBqnIdqeJCRMvK7RZzTIgOtZUjmW6590U7rKzVCe2T50jMYA+yIwoqVj4DVDtm15+P8s\/NDvMU2s+ZE+BQ3JMV93njq9G6XGuqpWzSTVpboIHzSvbJ+CDbHjxjcqQUQSVS3tl4zKkRiwyoT49vn+1kbbmxt8sGP4TqHDUwYApJZpsgRwYbNSsVMGTzBGUEXo+9avZZUYbxi392q3c2+3CuNU3ZrSAvTFQhpwLbsSgJpMeSm4aLtoQ\/nTYz+G\/3tsVigndrar9il7K\/tE47e58yH4BC1aJpXnanLFWXbiqWa1HNxmb7XFP4vb6+y7U9tYbWvlkmFkq\/0Ua30RmoxDi4T61MHOBOVkxKOpx28MDm7JBjNgTSGOk+xjaNF2CRAxe06OeOcmPxfF419Q847UA9fwQ3v5j0LZJZJAR8M4qqUCga6uBYIldN6iPK0zC8B6Pdpxb5ZxT6p9USGmQzjiY8LVXpa2zvumehZur5lucjX0H2gzcr17XlfUf1ROUSBNdrHCq3loP4c7VOnwo8LA7l6OrXaUtrI6SuSd1X4RKBGzxJu9qaVDkEDD9k3oX\/PtlHF7wGWHHJgDGrr1gcUP2VmqpZ3YxgMasaoMzyN6ynixbJwEvNBmj4XvIV3a3u\/VScIcdLd\/YHBb7b0YY1MopAKwJxNaUf0i2WLoOtj3zgzb2Y96b3S56KJSI88pWfq8VK3LMUCi4mY9voDILEheJUojx9oT+tYjm1dlvwxs+STB0gwoyhex87Px\/685Nw59\/sHkDVOooeSJeP\/4PZ3vE40XB9LN6fN1AcOQH3nNRym3D41WcnyqIYPUrcpAApkjIepj\/iZPOmnKHTCQ0JXGm2LNKfayRU2NA9c3jwvjjDCRnqO6WOd95Z9YMaSBZLUJPVwaYTRLpeC\/W9CPcINGoqKrZLxe5uA0zR+0ow12p\/E\/fnp1vbInaGmGKCfg94PPAYycLZtAvvRToO4ARTA91CFLw5l3p2zmQ7EMUwFYxoFolYdkwFcVaU+coy3O9PInjnhznU7EKR0p8HxSV\/Pm31IhFfylu20jiEADgxoRwgOvKBKix877vXmmXlqwGM4AtJiwEq1BH3rpPWs\/MzI9A1vcm1tjrARi55FEN2h4uNkp0d3kQOGab4bOK1hWIxuiHbNnoDTJ7Y9c+iW1libS\/shP+bHETGyUXVlvz5CTw3ka0qLQePTEFiLgatcwpnra0cnCZHG6mdLQiE33oj9Jhc1am+d\/RuZo+euTMixfMVqMPkDZ0fSSXvSSqEKEd7kdJs9TnpS\/tIxpuqonSqXmkFTOBInwiF74zfRSn2ehuEAXjiAwavVYvrtw1+WpMf6fnYWU2hfEoILTtF13tBy1jE8+V13u9uLW\/9g7ORB2NPuKKDLtsgkCx+MbqNfVHGJrimdmHyXUkN9ISGDVuCgBwiQGWNILbHM4ZSc1Sap5If9S8W\/SU9e5fwEYpjlqPgABtukrsMQsjTqaptv5boGO+PjfnYzPycjnCVf3MGuazZZzEYObfhBea5oWqWU4K4\/fdKYl7BXK3iP2KQvNr1KyDZ5+h5SJo9PuMFwLAUP+ZewlGvHMEqVmyrUg3yYwWNJKCPg0RvhJOe7XqonHBK\/OuSylKs\/JoyeWwa2fNPn7X3VEadRIobpB5xqHfTqN718pyze4IYyOf3+2GlRYq+B+rgK0X+SSZDv+H9\/k1giZfbfxElADJqBiib6gdkIRrsd0VhYBuAgfU5K\/q85s3YbNl0ysyWLrTmO\/ZWVkXpRflofrlbZ1ps+IsCUpoWhR3PWKJPP9BfS\/uBzv29u7zgb76ogsCJA+iChKAn5G372RxrX3RXJMQPwphDmZZ+GEfgB6rLLzB\/klHyXTbdNZXVuWsI0x1P7LFlyljHcQj7FukCfMGviwmeoDK9NSVJefeLR5kIiFLUoCnzU0sEgZmXN9gYDK6yMwkE15MZl2xh7PFZkGEav5I6KjwVekNt5uSCWfUhqp7dpYBby0owzMpFviYZszf\/7UqhezIf5igqGKYzTpPhrndhoeIQVzKX3on6U7bmt1xgUeL7LPXC+O6Ahq1hTz0PGomx010v9PPJ3fWhdI5DrRT7BuOoPNdMlXwgkLs9twGWcS+fhkkG5dga0xJVaYEBpE1YLHEEmyb75FVSPMPC0Vp8ojsjYyp+wTgDZDXIs3+92QwOrk\/KvFBNukvaDImENSBAB3IP+xhWNaJ+Z6hg5gSmgCCBNbrySZfaMunJYBw3g9olEV2R2ONcRs0oy9x5iqfQD3YiUka7CcVl\/b3bVIWynZXfrCWNjx\/BtKQkNvhd7AfIOYAvx52AVxtzJVf8zEBYs7UEziIWuAIK4QWY3giAYAt5wUGajTM5F+\/\/nL2lWOj8IJ4xby7Jhgb7OcxTADYkpIgQlVrVKMjqQQvt4A9kp3gXeCuPm1yy++R6k3yF3Gz47s0Cp8LTjIsfmrWTjLdoO17QghX1xtGpdBfD+T\/8DMLcaCMMVnLPBE2ialoAsSpxcY6b1MWMqg4+f6dfJyAjavQOIihzFhhls1DG2l9j+2GLLfpwA==","iv":"38c085b695da81fd2e927ff3c836ef94","s":"7f4c1218fa006aa1"}
