Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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7NLWG+\/6appi2+pi9uPjFUg1aazhiD+iTRGMriMYIaFBM5t6Nm3CDOO3DsKXax8pJomukfYhpu1+u2rwMc\/jewkAUT7UukUh6TFhLEe8LJlhgWuH4S3TdGWypOLj9NspFJnTH1yfagQk5NypbtN2PBXdC9h+quYuwi21md8WrSpWELkdBmZUCbGCsSNnG1tmUUHFJpDqXJQvJUF9DcumGSS3kzcCOFCYcki5SUqTDiVUsLkkJwfv3TFtxiC58Hm0skUL1RaE\/120iGAs2H5JhSlrzOVScHMN2IxUshkod2ie8M5+TeA1wLqMCnvgZxGGGgGnc999yeVQZUO9PuaICgayo3IaC+rGJDWoNssBQfyKtwDwO1CJtST1A+xsF+owdu07evbI0Jn4Xr7Cjv2za+HjhD6dPU0UO\/IRc0UiowKNDmrwrPEtICJy21DZCcidBIR718uneG5rm8n+Hfdm0K7VclcqIVL2Rlw45Ng2u0niiZGBGN48yJSZaxF8OV33YHjxPDD3fTxcRvVuimENIwdo0Ob\/sOcTZHgHzC0O6eXabVRfVdLTZdFfY\/20LF88pgQzWFGkwAsQLn0NhLxBlxf6vOHWlu91qyWcoiTYxJLhHLaHnYDxevwBEhvDKQY9j3yM4+q2Ew7vyYyTGHkeO8ykXItMwpwhucyyrLcpJ5h6pAbPqCoNiPXvK+JF\/fTDEIGDA27mQvFxiZ0Wo\/PWbx+U2r61icb0IKK7CftwuLj2mTvOZFSdPzwPkNP27DuqmrMKPcv1EK9tITjAhkksaa+Inygvr5DLcQI0dFjmCJ50rA2PMn3s6GO24KZubL054ula\/EsMMjZtewxZYh5FWbBAwY2bt2HOcwb621nTGpfTRRydFLBei+OSfKTlWn9Hh52LDBetm2qQovWxLjJDOAuh1cofN+V1R9DS1wjoaD+fyW0Riyx2o0Fp7ejSK7joreIPaAP5I0fqCd\/m\/\/lt3HvC7dqqpDpdqs2zOlsM8vGqyx2Uxuoy7g682c0ZM7UaPGVQiuCQ+OAQ+0fQL1MB0cxo2tKyZ6TRPCVddvPdQIc+ksp5VYrGifr+pIRFYSYiZymcn2+J6V6YQTCVVEOwNGK7\/yipNKxJ3UFNWXSi+4U6CSTg3Xq63+HnWjNZVfYXOoS9mElSu8SPakFj1etziwqzEu5bj09cEfit8sGWOJV\/AEgTgRemg3vOqu4VGA0yi3N1V6aczvKfOoklgSiRlmmjMhUFy+jgKgpDwTsiNWSvh+EHEJsFf5pi\/b2Gfjx+g6iVmlToaU0IdBjx72sisIiee9qpuw\/b7k+HUgAT4MBhMgwzInAISkaQXGLwDYbKdZoTsB38PKJumNUvhG0Hb5uFOB97TtIGw+s4ifekdMPFr\/nOuvz7RtvH8n+eH6pp0nPNkz12N5fvsc7t3qbKU8+mlK6cXiYViYvmTF5x7cy1if6rZpuEFClB5ZMOhankFmpzthULvrI41GJ4xB\/kjcExbzFEAuOxPpuzTMBb2gMICqGgkIxI17ckgCzXwfdkLwRA7Glk3NNhsw3ICjLJ8per564dlH9hwOZ4yURjWitb0WwyVW55DULWfpo+T27u\/gfGz27ZyN7f20hdTE0uspXtdegIYNjoNpQKI4gyH9xXKtpPV1v\/4\/lssV1adw1hRIyI0bK9ntREKCKnfjpnJzhMnPhPZnAxRhTXqRes\/Ha\/Xec61ga9CURbT3BHDJnosIyOr\/XrJ9jHZVYDeeAEX6tW+uweHlGfbAIvLDjLuq4dp4UNkmhrd\/TyTj9uPqRSn9hpbRyVCz0Nk\/VgMn4TqjVwEsqurPo\/zxD2xfulIas\/JuEsc\/nTxRv4dhpgYy\/8hvqKSvzwJzNwRs14KFUW6l\/ZGutravgZgaxEaTG6wQ+GC6g9c5iFbQuWGKPngLDp0302QllyZkvz4Vtnvotr3\/TkxcbcSNKHuA8PLNGoSj3qoUSFcjC7QQtmBZrU\/KmwEQaNnqq+iSP9jIu42OQwSPE1wHvA1BTDZoBG9jBjTzHP0zp43+hb38BkM6ikpwwuBeQ6ROnYIlZ3RYiLdH7nogUeVLLyAweSW2Gh3xb\/G1N+9ainKReeIJaVs4oeQgK\/o5x5z6wShTyoou\/UvW2tU9lWImNQHnXWzAsJxemEm3bUfjMRHI5cPjgVd0CpMvJfVD+lNP7AHiapArXF68p6dcG3+Q9gEv\/J12X9jYoe1uJZVnrIfjzBeCju8BQiBxICVvTRqxG6gvmaeVRrkkttN4RSWJt2uaqab0wUmIAU7Dwda5xs597WLOvtzMU3iKmYVIokYSaW35kxFda4OK9HXCcPlgh9OX2kcizZydYplduOdTqUIdmPSNG7T1Gc2bFrdKxT9CQqZJHfSEm4J5HV8a8WFMrtTLfJuPz6k5EKY+VZX0facvZnweTtoIeF9YH3ugSsLH52AKWxYcTvQct0cPp0iFRPwsmWOjUj7v2I0Eg1wLXwup\/9QmROzCQ0lvFmZzl3ukiWWS7rI5\/+JEqJ5jiwbwICOOfBNd0xrF1OxXCZzbVJS0gOjf0cJDtjqUFdrNFazGWVdpmW\/3zWpNr8FPBrFkt6BkhgZMYri+8F\/tA4F3Cvs1RcmeMY2fQs1EL4aEyJTZTzYGxD908Qe3Zba+um89SQtvk\/M4UonvJeMT2SXveo4WXVNmULgXWblNdph0nq8O0LXgseXUZ+Hl7HTDw5CckBR9Xzv25sSDuT1OZFOy5cAiBNm2LV35VxNB1MuRfC1g1Y9prEqk+bbhHf2jPoBr28YK4fIK6+CYyO881PznlIURnE8IAISiuTPbLViYFidrtmDN92COAhvP9dYBZlbLOSaj0NqKZn7KSsRNR1eFroxKNzKGLc8+0eI15KlK+nry1znRI7FjXN5QW5dtOngu9OKfQ8q2I4bQwOCCzbNnTK2sHUXhSiEilT9NbuBno3zLZ2KXEJ1ppe4lCyE3GtYjS1csXzGixGs03m3A+yvKQV05opjfG+STdlz8ZnX7aj28wSbOYBl\/xaz59t4z1y0rgC\/MjCEKs7q4ORLUcI7L8mw4h9GRivdC73Ijlz0PFCKfNO0droR7CbZ1KIB9TqMO4297kU\/VJxIhK5evuMFQVuTiOB\/xN8TnABm9ZxIbhO5mSmBBqbKvj++\/+zmVWw+HlKmKCNL7jNC1fUx6S8CF1HzSvfH5qtbfYQvgp0\/mX3MJwBf7nGj8PFeMy5FaSSCAQ7SrEQIgUKB4ToWt10O4n9S1NkKO1Dozgq7NJCQBQrZtRzLPpbtHDclOfBzOaCU4\/9cpikrkqgMuySE\/XTL\/jmMz+kIlC38bnSHhAl6CqfSnqWbFS\/kMRIErrLVGwvq\/ZzhEEdi7BL9I0LarBnAxw7HIVrtki9CggBneo6p8bRdJ4xuPzxbSgPXm\/tPcZ9+eR+ZnwrPYouTIjBfyHUFnHmbtb4Tw25J59ytOpOJH9kvMaV7k\/1vc\/xvQ5F5ygn+lmVtjGs7JbLhcMNGzvzYZyNP+8UOSL0Z\/UM4bpm9U6WmMggirSyzuRw1jbwX+eXZCBkaxSlw5pecX+NpPGEZDYTEsqw\/6GF0xZYenZ0QAq0v+\/b8yqALaEuI6xIYVXnuuzlipxK9f7QnBJWX86wwHSWw0LCuNvbeX6JM\/\/wlDrDkctmil7eBKgFCyY0yzykp8BeENwUQwx8Fxuxxaa8ZzvNGrOl4GzEw0gSz9b6+ZK0bRIgOkDZju\/\/JhMmUs7ratxgpmT+ZcaavKtmBTRFRK\/+hEtKPT9zPmF8diAwKD2SArNhEWUZjIlJr+Rt6R52F3KHSDA6b0c21Or+hCA62YKHmavPfiD0+SYZR7NSkVsfvl1Y+WEgA0zZXeXczMs9n5GaKCCIlSEzh8XLXv3FK7+sl+egbQqD3icRri1nYO+95HWiS+0jc0IIrxPW4yw2ul\/5VezvF94xsGatag2Qo4USvyds7n9pFEFJVuv16pHLxGrJwmu+7ZDhUsE5Rbkwr4DM0RBsYCb2pUu8ysGXrt6bWuIX4gS\/VDRBfZ4shvB2hKAWBSI9S6fx4\/+4kqfPzq8SBPa8gQSSm\/\/PT3UHAH+kmg+D6Y4ygQ5RRIvoJSDS1FaytyIg8EYqQfpL90\/FgHc7mk05KeVLFl7OowYCY0CUaB5uRWNYFK2cVRd68YIYr0BhO2tZCBTYGC+rw6vE\/nDVo21lJSXgpJNvV5Nz6jsNpMA3ZKXnG0PvYTgM3F4UX\/hn3KbIiNl6\/4M2S1MXrG7MrCk63d20H1aphvFbsGQdpJ8h9XrqcYaKYyNbD9Ft9Ey2w4dWJCsXYj0dcfxmoFJMW1+IkSJ9MTG3FCuFmaCFH5OoVI3\/8fVgHzqgTSX9lBrPtKsVgqSVvNj84fAMCQ8I99Y8p3aMhrgavTZqx8eq1P4O08TtsaZS35xcXTHU3JTYNxH9DkZq680rkk7mEZeF9QIeaufQWP9OmxWNleAkW456pI5RjScx+NpKffrIIXfr4tCw1i7T6z3nHd4I3SdiQIaxIQciUfNt7d\/BF6q8LoCtiVfLzFiyMBDUpjzO93aAKKDxIHgXLT9hRZGskeS+AEm8b2TbaAk4NinW2Wzxgu3yFQ\/oaYo3HLry9\/kUkuk3LyhPtyC1FthoZFo+CfUFZOYfN4l7bU0m3AotQPQBE4obYPwod4R9xgfy3jysPYO\/gaFX\/aqukTjSj6PE+bBLpEp+oI17oWNWGTsXeMJRHvaj+PhOgCWLr5E163kUK5kJ01tIscBATM73WQ\/07rxoDIbMZ+ITYfPceCiaKsTm8Eb0JZZmFWAWa5D7PgpQodQ6Y\/k\/026bb34ZdhYxmvBV3lcYY7vKNfmsPpRVUDKS1hovZkGQGtIgOauLJdPpqjcI4\/qgeQGm0tv53v2xZaVpTQjKEsYUuSwAhU09TI\/PcnewgDQ1ul20Py+ut4HntoZiolRDHtBcKjLcKbfzMzaaBlIhXrafNctLEjfiQscqynE76i\/nO7CM2AWCHvlg10w4DivWno7yWFa5qa1i5S\/hBJ68xEfkMFFnzFqw0dhghXogpXaz+IhlR6M07dZ4MOZkrFkpO\/2gqQjUHfc7tgcmjYZQbI+DPT1NQn44BPIU8DRzjD10i37nhWoK\/KtWS0\/tfRu70\/1MSag0XPpXQhhbcQVFqYgSFYzz5MHDCdZ6L2koDEoVx3OebkCkei4eRt2ZsH\/x3k4UfzqgukiaWUuYgpddL5fNWOQy+9Hn3e9i2u6x7UlC8XouuMgG+qJwCAFmb+0LRTVbjy\/f65LzrAKoD50Gd9awVMXVEnUeVIssx+v+cWrk\/mRQsPDU6stT0pgVATjl47Qc9wtYJJlO+XEiRPo6IMrw5N1pH9Uw==","iv":"bb4371df7cbd4f80cb69303e9638e8a3","s":"d8a2221450a938db"}
