Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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dR1uFHk3\/R3X6IyaCBRI1T3ykGmLjo28u9h0oXMrRx1wfawziiGohhybGx1+K6B7rh9G6+WV+bOj7TDcEtL7vB9feA4mT1jAv0v4Uc44Ksd1nysB\/KaAohnwxYji6SwV8Z40vnds+j879Hhb\/k+ZhbUnQqp7Vqw5kQRz69\/3soKklY\/aTqac+VyrwbmdqZ4Qd1XrfJpmj4xXF385+zj5v5V2ZXSDmGyQpUA6DC6VtWJYo9G\/ZCLtJW8vWvWi20+Nr\/x082xfp4vQXjUO7cN77qQiDxngzEcP1shOdJqBCWUbfZK759as0+DBK2XY+f8EPbBCTSpEJIhio6Wj2rQoER62sXxX++GYB15dTQFkGuDe3E1jPASchiAj0Ec8p\/P5uQP6xU0pyCxU8ie17CpDGUmpkczdRvVcUQn6ykTTCPht9hVHCmB\/OracdoELDkcJR1RcMfkH9AdrELNuXiQJ34rKcuEQ1KHt4y\/KhIQME7BH0nAI9SPmaTbBYzbqDCC6NCeJ5A2Y9KSjR6O3sGrMioykXQ87bUBy2ZdEdwD1w4qSDrqG8BnmuGqA\/yhk+ZKZMAMXbe5dFFCtRK5mHxC\/mn9AFUog2H28LdMQBDpXjSBwc0UdZMAWPOuTpmXfopzNoOvqfVLRbzcX9lUAOpFCVwEQs0laBV4tv1XIO9T3u\/JYnGHCv8q2xT2aOrwZcoMGR7\/bwQRuwPdnI+SURlTORaeWRHeMSqpCu8T1CWMkkdjEyQ8woSEk3wrs9Hz2xqp4VGY7N3p\/paQFx3WkWnliZ5PzHnHETstcIIwg\/bJB6\/H\/Q2u9leDKvrqy1HvCVzmck00iHvjk33+n6o6KYa74+avRGfGq1xoeQtyAer2IZRKolbrojn\/CUYVZeekSmFdJLSK+go3HhaoDE95iuP4rswmbTc2nZvUaq6imgbRneYO+Gf\/QIMcHXvO8uRRKM36jaxelKY5m+mbnRYHYx1DsMjxfDkfkqIQQQQQPZ9w81NdJg3afsS0DG8nAiPFVFElUTqEQh+CQTgqA3w3i368p513Pt4vfgXU9J681gOEzZIvU+0O2iF1Q8GVaANuDJ7U3HPq+c2\/6VDI4e4yBySPHkuMu0ritKsFND4lAh1d7xqoTt99ep4mTZWFAJYQJ6r+5XsBP9zXHHco40+eKv6KXU6h8K2PPYCdrIeL1kxeeVbp8Z1WVL+ozaKuDUU7xouP85zrxskyhnm3kgyXzoR\/sxYmkOqn+XJ+DAqRnN7CteliPC+Dzso5XrFaDnkUoOXowtcZBXKMCWW8gZXPxNcWTsQpJPoW6dVY1l5ZcYxlPmT0faGVOcUVkvMuMNCc1fXacnGmnjqEnVwEL7UWp6wd4K2bw5hsC58J73AXsntjWFvLCy3g9i9LPAGW2smYWM+fvZP0oK52JA37RjaMIfxzt+BsLO7SvBSTvvSfQH+lBefqO\/+buEP9u+vF9Q++lLJrhw\/+6EjRmfmrn7Kbm1XrNlb2+ymdZXNzjTP8p0pMUYRHEGH0wPYjLqBng3ahYGYsGSHbNnIoMM50B4KFs5gZSmFYQ6Fu41pQlpPOXGXdqbok03rezuZk+9ZVEMmib5D9obthuh+8Oav2VEDwRkfp6Qy1I+6679UdYveENU\/+pC3FXGxghn+hk9Um3mvheZO2se5lMC9snPHZHAD8BoN2OaQQbsrTuJ9ebN5AvaG0s3hFi91NNkXbS\/FP55QSsChork5l+fBxx1vje5s\/Ob5N0NqqglIiZtWBGUutrEv2ceMDgKurpDei17DExFOr7qTeW9dSkrFtRK\/MM4wDcD459T8BTHJb+SK3olIV6o\/P9K1ArE7ggkY4oMSOOMwE2wsAC8S6VPMSB40nCG2k44WX6fFcE7ljCTVi8TnI\/fu5\/bFs7hnknxJmEEu4MP2dkF1dPuCmk0da\/\/S+mIH0C9+Mtbtmy59J\/U84xMaZNqhC6EsucyoXhoq1b39EIJmQcIjCMG\/pgJF7mZnnmtAQfvfQFsHB\/5o\/Rtlh29oVDmFgVTYDjVEeCQ88ayPj+LnILyb4ZZWuxOO53TPmrb\/LPVDCmLDsqnTurZNk1hpjI7VZBe2elmlk45A0InmFr\/lzPFOzuFfdkEOXAMyr6gAl\/IH6\/m+4kx0KfKUDDWWYiEDvbQM1sR+0vYV2DMDCWy9uA0Algkg8jmuWLbYwkuR12bK78mMrF94jooTwK68r7lOqGq\/wej405fVtKziCVkdM3XmW7eGEyLof4Ra8mOwiK3Sgn8a0joTVcHP2zzWGYIdFg9yA9CizFNoc38I94XjuaZpbZp75B5FvScz1pQEZGnweu\/mQcYXDpBmrakYaPmE1FB9j+Ls4c9qeKU8k0f3mkM562LYJ0\/pVCTmDgQI39odKTcAAoNGSCYs9R77pd4JNY5QNvfYBGBOmipv+QwSeri3\/47Mc6CHQbdIShb63UdY2PDqCH67MEtY89giJIAeJCz3jZotqo5JSzrv2zPweTJ6txW4dtKk0pEHo\/1wE+5H+6wUyPj9pR\/Jkkv\/jRLn9lQ8bxp4ToigUvsdQglrrklNBen3LbLLQsd2KGnLCbkEtrOhCMOPRM0aDZZIXB4SXSP2ZT3tmzusgLgFDZiU4yF7qCoy3uoL+fLq02cYCG2m\/L6BDW65L4PqUi9FlIqD7K8nuwaOeIFWjSetgC0qs0rnpy3dTu3OYKb6Yqu\/jOeMxRlLeetz36iTQROMPMiHSpp3g0qJ7l4qigynlfJjMSmFXqGquvurUr2kCuIdVFh4JMnEcWsx\/thNVhpu0\/ITdM5paFR0lXY8IxfcJRdMa+MHl90JRki4HwQUcksFk71QSCvakbE5QJHs2lJb8rPxZN66ABgWPQPr53xjl\/n3z2ISZQsh7pvPz5ULmA5FsUQRMvcj04gN1\/SA1WUHX8Eij0NxM2EscjHczlZ2WtK6kLq7fVcMW7GtSRenKkP1HJzDrdoOsRdmK0Tf19nwqRfyJ4EetYW3c67Su8pu9hLpUEaKdv6pkA+dOsGv2TU0B4CFLORrZbTIaKZca93CAvOC7iRyZ1cR+NTRIrVxh53D07CBrR5\/PTh6bVmnUc7jlCcBt9SxFb9C0df+ykKq6lT\/L2wIeabF9Mwu\/RpIVTr8dXS+SGrs9P8gjwkR074DCcMkZ46sJHAyWd83HruV1+PHtr7lpbQTG4aym8M0JjooIRZF0i2ZiI2pUvI1zvAxY7+\/XoVzJLck0JR5AeDlDwhzLHTMgWZJCAmMZuKfO9F5GhmheK5AlEdgQG7EPSj00b3axhiv0oXj7jDOHh\/MiAs2NsrAjt6AHBlaHLHM337nN8TTFOHvaGqLpGLB71LhcgDOtsWKauc4LInhQ85Xhzj+Wi0fgcTKaB9ZrQkFGyky80oQjYo26ATe2JEZwCwlka8vQUgmHV1IAX7mcb5mIBkCmOF02yudLdr2eWc\/S\/mvA2qxlkkM2YpkPL5CMhA3Koz2M8AeUNTvmS9wD81Hpp6svHEFvzVl9ci0C2SnJUBX2CydgMdkSrgvuZ+YsfJE4g+wMMoWPgoTMCVI2eoQZnC+k1u2AtK3G9RoGBkvNTzYdEjD26yZ5RyyNFoejt5VsMnnRrxCHMRqCilKRLCyfMn30IzvPXmKS1h7RM+iK0NzcmTAbIpZRzDH3CzxWyUNUPq0Jf7NAFLupW8pTDa48HTp5JDRbBsVDUKcYLIyba1hCfujD2W8rDWNH0ZKsTRVNrcJqamIeXZzfny8p60hge5SsM0cIp2xhxjduSuzlGcbKDCTZBeoiYcveDHU4bR5L\/SjM39pMzHra6hSDLNaf30TFIVDZU89AxIHLzhkx0Fgdfz7Wer8Py8w87Dv202L63cUhuqQ5V5iGk37wGjqVhg1SHmdz39oAPDccOpbRH75RQtlKHAD5P0YXIzSy5sZST83p2\/xlOlpx1CGUP8FBVxYnCdGq3L0y9W420rqHFmP8yHtIps\/0\/D3dW47z7uf88cQDd\/WmkGE0j5RLzVsJ\/yfyOF7WquuskVLndeC8kkMatjCKGQhXpSx+PQ\/8cQBwsYM96dQIspyornCdQwGnOVu\/oiBCJNqDlV79D7OFClBukbYNARv8E+e2sDjlUA7eHycF7bmq9r4zCnufD0+Pab6PFfG854NV78igV9p9P\/9O\/KgcQju6kISmBzcN3HlxbYczz+ZpFd5US2HfXSNmqWWOQmQV++5262aVKDCLH49xS3vHCoRbw0pOwRCW2GdLhV7CeXYDNjEkaGmhXsv1xEsLN58InfzjSKL6gFUC4dZnBImJNU9XR93UlvPyl+UK9mDwsUjJ7eN8JbjD5pi8DUj2\/jHD2YbD\/YbyzvfcrIWDa83GWdf\/gVhWjH3QXA0Ie8aLhc2cRgNu+5A5op+qLvGD2oU44Zld+azOtvWABEWH9WLe9TxMQCqXk431\/SyVcbu5vPULY3vQnQ7CUy1Mq0nfg2iFGKgTHsY5yGHZ0HWoRJ85E92a9HnD3OCKQpNNWs9WBmfDVfoz6ua3WVuBAbXTV2dQ1VWrlZ5kHjRazAgWlgofTrC91FAZIPGASXNheHC6hP6mmV5L3s0ucd5jBYyjQegfUllYWPvc\/5Uh3KTJpbbmJ3X5kIHnsdk3WNR2OJbMaRuHa+KR8PUiWOQOktRJTJQl+i\/TWI2VDNML++SJhvqVsnG7beTTrREGfNkRZDkUW19eFu1Icz1eHj\/vNJGj9bRxW2q07RQmKGBEF5V9xQQ4GlgKKhEFsmA3GgXiPTK6c3i2tZ9+pTsDpgOdlRd8Iv33fp4B+KRICoowCp4QHldZxuzM9KRyMKS7EE7BdWHehMs\/WoSWLuZFFl9dXgW\/v4HFhRB\/oFM4TskfQZI0V\/a6mlZ\/tboRIUot7EsO+8P88K4E6mMqdN1Vd4lC9i5XSKuTSedcphADhpRuHfmx5g9x7Kvhds8+nWJ5YQWLTsHdu5V7byYgX5tJLAiLV\/QvKlQs4BxYtQbu2dYu9spo+ugTqSUhKjdU7h5hV1UMJ+\/\/5kqon56lqA1wFuPFg1vRWtVxQ8iKiQrvnXrnePkKBy7WNpUeQD9YCWB+b19pW\/x8uXeDa7BQuvwl2U39zZmmapwLL9QKREuEme40PdiWv1m7zQ9veGkzFqnMZ2JfYJrldXCan7BuuD\/RfLtJCTAGSjTmoXB1MuURA0pQfyrIdD7v6t4Iaq27uD0P1HzZ9sPPhYGev8F5Xh13NvV0hDR8eG998duTVsCczFgF8LXoWWuC5Dtj2obFB\/nXBjCwfzOqS5lxJTW6bpgEoff+XEXWweI5VGYVxMAovnQGsmwAQh24RfFjmbPIpXyb3ewDFUznnTOGhq85EidEw==","iv":"340bd548818d449868269fabde8e572e","s":"f7ba378c7f0ccbdf"}
