Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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","iv":"f4b7738beba766fb71d1ce3bb8c3364b","s":"ad1c4c7eb9300223"}
