Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/publishing,Multichannel,News | No 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","iv":"e27d773b5efce2d9bb9be304f48399cd","s":"c8afbd1c4b277225"}