Is the excitement around digital marketing opportunities distracting from the product?
Posted By Forrest Cardamenis On In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"BT9LNUrBZZrKG2UWoOMGVy7h+lF+pUli6+Nad69b0GCU4PdrzVBcmqQlUCwh2xXCYcw\/SUjyeFaroNgSX6xVqOdoIx\/Q1CHw4udqU59WAvhpWdpGh5R3ffA6DoJ02RlXpruNLoW\/YRwDm1A8hAMLVg+eBS3n3abVl5bpwp8rv7m7MqtGDnTrewbQMqKF2CcisEWm+75Ckrw1OM\/egU5T55Hln0luTODE9SPK1rZl0oc3WRcyQfZxvDKZqZLTdw1bjGlCZyFpPMvCTylFe9lG0xVJPS6wY+PneYirjyBcTIfsysnj3kpRVru3uoxQ5N67zIXj5reQQvXIBjge5tLrh3psPgBir0amMxAbzkYQ53E3ZgT6EzQ6ZovAWEKsM10R6BNZO6+OIBLs3MaHWd54LDtf7v9MIW36QUSaZc42INlhpajjEjEFifS+sZQbpko7kYXClpezcFYYM6DE971fhAax7MSF9P2FMbEaFSrlPH2\/q3yVz67vJJ\/+cL6Hd8\/qoDgFRa+sDKz9kelKbw5DlujSahOrYWLrTTXufc+hZbyuK0biqAUjnWA6yJih0aqCNUW+TtwtVBMbeyxc+K3rqEwQNebA\/KDgdfZPTv7Vxhubv2JmfZcq1wjImtS4NJqgH4eL3ZILMY6sjC1YEldqynHcT32yEgr5xqAb\/+SmqEzYZsR+z7QIthBMRrbglu+0SMbGbXwLFfPBRP9JHvbJ8jJdN3Fqd8BZ\/fYXmB67Is\/6RrM3OjKwEC2X9eTiMvJel6QgQ9wgqaA56hU14SjyyfAxf2Agzp5EgypKBkQ1dt5Jid04kEAdSPMXN\/kPoZO\/Bvc+vlQ\/+MU2hNJL432RSWagtFD9bRAj6vEf2Fn+TpuZjA6QEr3KO+BFefC7y0qm\/uZtpJRqscsn6UD2VmY1OwQ4r2QPvKoYOb2CcBdW3qJ+yncZcU8OhPZcNQKjvp3gmlM4CGsZpbibfmQlH4FSR8M83uVVpVfzONLJRWJtUJ7KZDO8tAUtziI+TY6RMYEmvEBI1Ado9D0xeigNcabMp+jsoz4xRsDIlj9T7D70lzhHXHW7+QXVfBgq05diDb4gTIXPpt+f3qxiOuRhFPNrk3avGb12qP8NcarVzt82ct1wYxJiEmp7nQeI\/O2XSvrv3UK5hlLLervwAS4rX7VA2an2iyKD3Zhq6\/S1dEvl9NzOLA\/I4Jbf3kqoRH7KpXA\/7VL29TSOggE12Ye68bUD0kMCtFZAkq0dJ2Euc3xSCoGNgM\/33SRkezfLBJuQNroflwLFjIyQq6\/0vqAm4cyUQFbWocTEa98tHMBJpujYIXEk3kD1RiFOd0dGdBva9mQnlyGsrt1uE9mDy3ro5h+S29OhddZOTQMb7v7zQfaOXpDRWB5DUE4leHJf2i+TCVVHk\/AGLpUGQyZlK+K7LwxpUx4mt5TjRdtLUBFd5bdrT9qeE\/SunF8JNxlGKkIPk5fAe8jY0HjGG0s8ZCaob8QUCj7yVwPrMdutpeByPNuUwuYgjdZBSR8+FCekJcxQR1eIxwOTywqLFbT3YIUv9S1n\/lvEwgXK3\/MKrInifU\/0xUklLuN6wax61EjUYJy+GcfIZ+RRf1Lr9kp8TLo4+hIVP3BnbkhqtGAC8tse\/h5wSV8sfYO81WdG+7HUNYu+3ASRfKjLZIipqhEdqEnO5Pb3cKvj9k5gHkTx3v+Tw7PkIcPgJ+gVkCqVA5TWaS6SYf+4Ec5yPuk7Z+wyIVIZ73Dw4HH6hMgelOLqCHK\/tWE4daxjtMAjmeBVbWDB0GuVLBEkVAHTS02RXpNK81gKnrtWG1OezP4GB2yFfNn6SHcRcY2HXOS3n00t6rbhZZ\/P7fGG2\/ogAPPNS30o3gYOrmTPOMrNSgyXNi8cj\/foTTEJy4LlnkQEfm+7UHyo9aB2TQfMb4dAFl0wBoU0pGZ4FxyfKdRYGznywkEv2rgbR4CldKZ9Bg4BWwK4+4zzXI0Fjmw3BmRlhGgWB9lzFxC11CuiEXKzPzIBiTpgU0eqGJURMGAa8p7TlMz8fNz9okddKClcNoHepLOg1bIwhIUuNurwgqvh4R26Ut1Q1YLd4MDQC\/8GYfScTYVA3QBQ0N9LKhmueIJJuz\/QmKjhmjchwmsVv6MboUxBLlnQvEd3ByBuXOIbqAqUN3PxEUOhlikzB3hueBDVy7QM\/b6jafhqwc2KTpIhRJl5Ig9CiGxGzojYR+kCmZoV7bDo2TXkrQIVLz34sej7enW5fA4MbJ737kT+qsGrX0XdGwgXAStKFr3ZqDfMM4XpBCkPwZyMDzKMVyWkr7DLHRDy3le59pWCKpUWYEXgeye0UEtW7M2HFbYC9NOX7tdOOMXJ7bxjxzknyConwDg6kwEcPILT8ZXO26WDnsU1oCISJNhE7hW7eIR30pu86RdqupAsdBQl0nokOZ6cS2LiRMQ0AxvJFNeQO+kddiWFOV3lJ\/7yAg++qcnTOfxoqbJqA4YCcV30tnnAaOKhXNv\/6PT4+DMCi0+\/pVldF0mTQXt4IuOmE9GsojCiFqAxA\/5fVBrTYZJMCpiaPTYdbMs\/Y7czeETx9jrfVHC+c20T2OqTGrvKU19WOoKRVnpRsKKPK0dW\/m+O+peuKbGRlTN7U2\/9ai4mMu+EPFl9TzG0oIDWv0LydO0dnvfG7+QRdoLpZ\/wA7qT7M8kkOd\/Dgb0IIyl7DHd4LXJS5TizYn70P0d8sL+hpVwa9jfFnP+cnwayLHPXGjkZyLO3SkTVvhZ2gh6wDklA+smtryiMG4UbvRGPO0i9bZpYbNyVRNT6ftgBxJMykU+QoH86mtm+9y9dnLQh5VUwCA6Fj3cxw6d\/q4KvZlhXHNutpbWsy9RVt8qhwfMNLpr4vgkFSq8QKAYDN2xw+nCDzNawj41pPW2oakOSnetdVs9MmgaABwUGd7t\/dcBROeUUj8QhKcHuN7WTxgTzL6KA6bZhIOYz5M3JqJ3brevLyfY99EQm89a1QQwDyKAKdP76O7hi9W2Iv8eF8gf5SzlOO1bXMboWbw9Gm0+7q8M+dqQOybRLV8LzgwbBKGtmSDlmvw4+GVFSWzL25DTEh\/HGlupylU3B\/NrZUa4zIxjrCAjeReOMeZPNb6z7TBc+zbCtwy7Xh6L25cFZsTbUqMTnhPsGnMRRvh1gK6bXMbT0kure6dOxrmoRccuE7VNR\/M2QY+vCC6pMwNF6qoJC3xlBcm7IduDc4KbzgCdO13NQJB2gsFPxA\/kmY4N7fRR0NtDCe1O6KcnYYsI41B\/wYf5v7fxww0SDoGxj\/\/++oBOeSQIoQss276Z2FipQ35OXXGWSEyaWWu7ancot\/7IDsxpU6uEsymas2tlVLZvlBU4A\/HDR9DKXNPcwScZPh2wGifGAEIa4qnYWRMENqX54ijs9Mi8Ytd++FisaQ4h1M5IYyr4SpN5ZUaZAW1P8ddiQO0TcU7C5QWsEQ2mG2QU2rkKjhn4WQtfOFDhjH9mAAZHMKqgvnecYg\/yGQWLMD\/hzMKh6tKozARhF9f4Blg3ACLIDfoO5EvNoRiAz5Z8knCO2oNAERoUq4bhDJqQB971w4Q48haP3pkumIOxV9N9o19Kk3h+tXB2IIj3ZWOvXg1hVUcXCMUv61fHicFe9Ifvv5JSTpQgcHfP8c0uG4hI7AZZEPszXBFiRxk\/JiAB5DJdc3n5XTneE1vr2gApapKfs862ytvhSH572UtVgSLsA3ggQ+Tn5oZqcyxrwa1hExTcdyoE3v9OGrMAYyMY26sm+7g3snItV0hIF6bOnByafCiAk4MS96YQBDMRAcvNMGBQ23DHKbXIvrJksjRe4q7F33gygFUxdS7J33e466SYhV890llD\/aH+qcLUHAEMDsSoQubzGp2GlXWZ6jH5OCQYGip4b6OFsz\/cIWnzmL2TiFGlgJ+SxVU6pNykuhSRY7Om3dLjqIlDlHc9ybJ0sTifzNt9utjLHijsiHSLwkiw8Rp+tfdMFO7MpkG6ffqdLY8RqkP5tk0yFoVSr1YEpjNl1zxzMDek7SG4pL+wkjztifYDv3x3fU+bdOGEdKAXCy2WtF\/qE1UkZgGUwICSzpYTlKJ5HztjWTZYJsKM9qTpde8PS1Eud8rBrq8uOigpXa7BogCrr3iMjMcLqH8rLsEQGCSAAbfaVDOh9BKqhzCvDvY6fuXtoFW\/8Q9MwEx96z5tJQSNfSc97LODu0T6PPJ135\/1OR0ol4mqOvY+7vU332sIWSIkZTxUnLzXWl+q5Rs3ouQJHAQhGzwvI4kZFJ8H+j18liHiEQjwXYLZlEzq8BoHpvA1WTFz6PyuPRjkUkbqvH1xWOYXZ0Y2YC0o5wHNOQAFjmCWu6Go5ngsVE5rdqQkRV8wDb5BhGk5UfOW3c0rLjJ3wGWp15CrfHKj4tl\/Q7mNjXlSmSkSLS1K7OvJvXyRCbUwHpUGXPDglYPFmk0Ta7vrcYUSSHeV5erbgzbcdZ5lo9k4\/9mIILmcxegtq6jGw55ZIDHtUEa5b0dmktMk0AYN0x0bHRdcyiqwl727lye60a8I42+tEYEQ46gAHwksLiSyBRL0QNrw+EzFF7fWOW5RDWFx4grJdRju\/a+kyKaATy2qlbgowvvr+ltvCnHRaIFvzu2I5e6ymHnJMOakyAXGkpbTfR3D75FHydwiagaCaml87AgldZiZM9v\/V9WcjMtM4XsY6bRXCD+332DatZYbhvkMxkzJ2OcDC\/a83IUE1yDfgTscIr+BPO\/E2Ftda\/tpZ8CjTTUbDiggHsptDfnz1olP7GTvkccCWEqIqOwxG6yHi7ISVjTvg0lt0IUUHUlfG+rs31iaQ3i5CoX0R6l108JhewyyIm4MjlTTjZyiIc+VqNn0j6OG4iuaxTQaNDxJL1Wmj+QARCDGadjIj\/3T9I5ncB9pxy9+IsG63LNTFPSje\/WE0StgESHJYHfm6d9XEadIm8PGBbh5ZP1ZRaHIhMvQbjfFNxelO2vA0\/YCM3c+OPaH3wEROhGkYeHMPHOn7+jtoYXM8+nXrdcjGvm0Y9NLd2t0X7HMt0huZlMati7CiKX1Ca6Q18sAcB9dPNcQ0Ndrp2yNukqLmMwX1GC\/6jsds+w1LuChk70tui3sy3TNbcH+i6lOVpT1lfJ0\/DvJ2l\/Dkq9JX4uwvhsshpg75\/3oap8uWyyOA87qGf5QUkk3cM+46aZfq5lNCbJQjz4G\/mPvpiMILqQOLzLLyASVJuISqxSJ\/byetL\/jnPAbd1k\/ypS7XBvcnICgHxfLccd5Ooci5d8cGZKCURvVsVx1sGzg3uLBluV+lw9LPCv+m\/iEeqNTVAOB+6uB0c+JXvWvp7H286J6Ou0F6IsdJD2XswDVmjNxNjhmm\/k82Kd8YgujvcnCik2pF9DyUl+0JG5Xm5kYFmVuAwgy6dGsuatTVggqW3liT2t2b9+oUnNV5brXRGN\/oL7pYlLnx2wmquArgDcn0K3r9qTBoo6yl9bBb2e2ASCIuYylt5UyF\/adwaMUEiutxRoYIrd+kOzEp\/jqsXnhoMwBL2rjYuzwR+0LKBvB4htK1go1kdSJnwHeWa4Y8Sws5QiCovnwJGAiWrVTmLtpWtHXvTKpSscOqVBcWRKJhTeMBqC+j1wifWdCTd37cA6rGZnuTMMfsSZGCBPCOs6Mqzjj8HGW2Fg3J9fTx\/lJjIj5BHnvEnIP9tIh7mvQbCV5T\/zGSGNZBNmG1FPgg2M6LAvd4mWz5UqRvyLneNRlSMknjCDcHN7Diz4WGXhHrD6amM+9GgQchYHpRnKW+8Kh764tlKP+3AVNRP4mGeSxlL3vwTSz28TBJNsQo+T19ywjLadNcz6Mit1u6yRAkEb9jwzF7ZjIlRtHKjqWuOzyJttljJV0sPz9o08HEzHTYOTlxfgPu2PUp2z7FKPGVa2WemqU0u80IvGmd0z6fB3W3ZtYtTKjL49uB3W+FjVdEv\/rJWIAki0az1V+XV1sxedRFOCAqiWriYbwJXPLqWbP9sNHvLJ+xE\/P3gBp9CHXJ04vkCM3lW3VdE1kFJBs\/zY175Vf7qVSEHO0oas8oo8kF1IP0cYsLTjldK5CwWu1GROF0OMb415ZqxKe+sx92d8gW92CTQtnm3fAeEJzw\/76mBmQOc43OD3wr0RmH3ZLQebrKaUVvwSAArguikWIvqHi5iWnCF9cTzW\/qCoypYjQaCrK5FwRJWnFE\/fTtG\/Xv8pxNTnAjsSwK3S7A9EYC5VFl8P9F2X0r7d1fLotBuam3yxQlIp0zUnMqo7VRhNFgnnJPaVASZ4oVQFFLMiXOsBY5QEqCByoG4CzNhQxQsisY4Pel6TtEFXTnbnDXs\/2VRa94hoc7TD7lXcj0fRsvSd6Ye1otBbQ4pLnsHXyOlzRBXayfloxAUjWcf4J4Fgw\/kW2rwAVhDaXpDH6OIPEsHwWdaVao7bENM2d12KwYtv064KrnzJa08K0L+PL3EWf5E+dlND2NtOKiVG8S1I2wFNALapwR9F\/lTwRO0kPRVXmo4aWyIRA3VltkgbcrO97WfuJeoB6E7uk+2egAaUJD\/gZsycSPT\/Oh8GnzD3\/\/dknThBCGcoYjF0D6eIqO6qUp1fUj4TzZZQrMMnTTZiCmnalicAkESJIY06T1694\/RhkN4bpQP7mdfqlm1b7XkrW9YZQKTv7ePG+7ENNsFS2NcBXO9B7\/jR2yR9jeMhpwYotsn5gJl3jWTrgrvJLk4FrrdBPpfsz7hQcDdGaB2KmnuqHgP0iVuUybKiqW4wqr4N4vIvr8SJfbqH+DddFnZLhX5EGjwNjQaP7PCSTX8I2Blg\/XohAR7lDsgJaBb\/D7q4914fWffeI1hsfK55EGk+p99JZAQUY2DTxRMIgXGBbEywxtHxv8j+Qmo9bje4bB78aKw8Jb515m84kV0cvvY+eeB2Yxk4iLrYrgHzBbKssTlQ6qomMEDjkj\/MnB5FX8xQ4ulxyHGptHqFRkyiPE4d4XUC\/nxl33+KTqF0Sf15qNZPtswSWbHQykuTQNT7dtDAT8beDPhJs7I6JZ+1yRIvaCNeZSfpTYvA4\/DxiJMoB8JwRkpGpafWNrVuGzyKNJ1x+MVQ++9ufD7ioiwWEQk\/u0JhVsyZOmitJak5XUwIyfd7VVf4vSRS2\/lS8Auqmo3hfc7Zb6epC\/XP2CHajwMW3ogrgaK4P0opoIkOy72O21Airh2EoeKBRcZa3+b4vCx3u\/8rMBNweK8DIrg+OI1+aGqwoWprjz6rC2jtkl9D63fF7DAygS0kBCRCblEXVBunopBJRN\/yedpCtUuKIrCaBBSRKaL8EtR1PKMnpZyxY56lqhCc\/78ceWMZ3cmJJBMCeo+1eoaM5DAIswT8v2zvswDq4S0s9AXS0dycCoysa4RODbUGkZFX1ZUEBq\/r2fXyoDFNQpmcL7uqDeJqLUdIJ8fFN4e1U+wrxBuM4QNcgdojAXQ22z6hr750Bx\/+s2Frk2UIizhEPu9VTwnT77ZB2YSdBdke\/mIR89gq+lnIo32cdza1ZNzjs3QNwim\/cOwVQqkHtrgyNMejXdHL16dn6DbHUSmfE6Y2DDD24NeBg0Nvv87d3KQ+iiPkSUQ5PT\/WeAbch0JX5NIVjpvLdwJTQqz1XMH9DFZA1ooELzXYk9NGgds4qg2IAid5FZt0xWDFfjLmxZ4t7sKZZY7ukXB3AzOaqJvIeW8Y0QFVBSg\/Tg7qO0OJO\/LyZ8rqGUKv3wsvLz3QkN93dAoWvktcO4U01vtLKg5OaZik+3b64fW1fUnh0ShY79KgWx9SxAF76d8PF2PThMaVeo66EH3OqW1ZZbK6LrrZKlSWsUZ5\/3rO9979zAu+0T+N+FczIMLydb9Ter0kJ83+1SEMRYrEgcVWNsgdEZwN+0x9nkGBxkE71+2zdm1EcBz\/5+7kTDqLnQBbXWCoFtLbLDUCuQGZJfF71Tx+kGv2MECIhhWh2EJf7SPHom1BVzdWFcC3UTwLgXf0cne+HMN5ZabJa\/tStGpZeLUOlxrPILP4KnqV3hexiDeG9vMc8A7bydVevuG43k1QKcTXS8+nzIpdf53f8heVT0cMolsOzZbbQ91bilAB6zmQK1grzG4sobFORj3BIdyx3JQOHWVwA1PHKfLdsuBSFwIVkorZVFw\/BZeH3ARINmP6CZr1IUZfC1c6dBDONSipCNx7b805if5nf7qKEVEBToeiInjn\/2lbBHQIpfTir8dYRAKK3ZCDgVSMr0rZkD4j0PqMMnqLaSm\/gpR+h4rAfzhdbqL0sN5aFcVJV5zzH3775nLK+m0i\/O+bITreHX+8LlcoV5UHAOB6SyoD602bojv6APG0e0KBhJ3EiMa7hffhXPGg0L7ZVXM7+cLjj+aRaVFM2ntMvvXM2vJgExd3O7zf9TFlyowLSHdvyhKM0e\/Ce2zmCslWsY\/QnCVOb7T1Jy+ZJe6SI+X+Urh3mhLmwLqkIcDnen3fxtKq4BSD8dBl7mNyykzBSvQiSwUsaqw\/cfLXD3BpE3kGFE33nYF1D+ws50J4R6r1E+wJLyEwno3o+kbvHpTm1yDajkMCW2Uu\/o3i1lI5akCwrPl5W3Z4Ubp6ryH3nbH\/c3ZLNMSawXhKfBkc3a8DMOrcbozBxjOTO5l1dDXnv6td8p7yyifkwt+GN7bjIzKYRjtln50wDKRVv2T33u+jTV2\/2LzOFyaNvU2VauvhSBiGXL2tWujarWJDkteXEKURRzmMoc\/WpPo7+QTBG+UpK\/FahzydgVvkfVqXnoINktT9I9MC+Zia8NDpefeBMI92tMAuZz\/79EScJGeGiKqNGQqh0x8frbRqQYNTX\/KhsUl2A\/LWOikyj0V00sGRSzg5Xw9yR\/pOwecZBQkWGft5XtRz9uKCeHAxjPRcAS7OnzyuToawvX6BNmL6mvTBHjHCOuYVi9OxK6c+GnYNn0xUhLIw2qhuR1VJVRW2FayriaMPuMGx1++NMZZnR9rNAU8u6bvM6e4Mn6qFLCrzE+mAcSiebsqJC3faNqpiSVANlypJ9pzAQtoS9DEk56dlePAHrxfj6H210NgyJhsA11dC7qOIZwCfhoRytpkLGLkkRfMqSjWLvxpAXy8ghVcLTsPyb3N0ur5XXDTYV4\/CG3LiexmRfSD+WlGN0w9WYyxjp6ieK7wCxThjKny+FrYJrpkR5ZwMZ5jVcJbLMiPd\/EUd2WZkPqyBuTfZ66vgMijtQBEsp81w1tFMrz0qqC6t7p7HnGhgw1aCBkBcW7o7OX2bsJnvpjFkrdEQEqGlstG2JEB+X6r3Nw+tyWk6OVnYQMg7hozLcp+dBCLe1mfo6qrX+y64AqcKKgtIUH4TCxONbjecYp8FzkOQydf\/kZMf5WBdU9gkS4hKMDGMkn95aTaxcpfnNqXGW0Bd6qmRiorbCQ+uFOweKxpWuXDR3KG8AY0+myTH9ILKx2YmfwrV\/osvt4CzSQHczuNzrTZH7R483J6jxSa\/3lK3HUBP2XkNuGVpQXbNwfPfczS26opFPAmCOAgmjRWqp0Fwv\/WEhOmKhxsKopS3pe\/R2hFTWnic8LLBt+ZcAtB3TNRn+TgMyMhyKGdMf6avdSLQt8Ipc+gLGP29Ehw9e0kAdhedU5rZxay3LE19cPFBasTqza0CpRFY3m7LCWkYjQt3ZuWRepBj5EJaDnsD1HqJx+CtNg5V+32ptm2HYtnFAOd4T0D6bTGpyBhQuO0KNIjoP\/C2ngIECgNzikjWdcAdX06cLae+Jsj\/k+6kj0OVgwBcHa8bPsI\/HaM4vpfy86lqFSNnoaTqI6Ia7uZlmlYiNYLbzip+5Hdsru3HKZ54P6ScqrW6pD9+QjiiikR4TVQbn4bwZs6Kdn8QPJ8Q1G4PtTW0lV1qAb3jUhvKETieINnjH7LsZHemu8bNP3WfygAlTsnJA6Rak5oltol6ovZ1aTOKU+9GPzMAuvcPwHag25L0T0izsGpPGx26DMeXdChJ92PNJzsrnBpt74CjheSudS+t7WL6z2HVCGaxrYsC9A8s9xhi1MksyPzj4+MmxlmH3EHH5caGYKF9tMpoptD7r9uYVgiWBE\/65kA9ppL5NqMdDyFQ7ixtnHEmV7oD09M\/EpId6pBKcs5q462qAtG4bYP5m4\/4wFGquGAGcHgFl9ifJOSiEeXfnGbpgcYQ8mryCbTmWrMsorS8Mu\/45RHZiqfe5CoPO++sis5msdxzgTspLjUIsvmIIRYcLarJYQZjy6B6kxRGhj3hijq+BvUO\/FUhfsfs3Bb7NJDoAsPiYmbl8LgQ==","iv":"d1a4c5d739192bfc1936d4b0212382f3","s":"5d713faf4e89addd"}