Is the excitement around digital marketing opportunities distracting from the product?
Posted By Forrest Cardamenis On In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"aiKU6Ee+0snzZwQ8lyrSqF3Cm+7G9\/hxCf\/9YVzBADrhuBLoN+ypXQnyi3hH5kBVS3rhqRw8ZVX6d4dwAYR7mp7uM167hYliJ8d5jIkLLqnXF76zsciGPClRx9KlP8Tisvuuh\/YDSnwi6iRGBaKJf1Mn6thA\/tTNSGq5ZoCvMT4AhkY9tzVw8Fl81JRISGb4oPQpRMpTPY5jz5V5wwLdViGzE+XDc7UOtFxz3NUJAfgYwi6M2A1xiMowUhL3dvNb2CxtQD5oz7p0DQXEO8qcnFsMJ+gDINMp12n5ez1\/7hUd25A7iUc6lklzdvpdm8AuFEuDatkto3mqPGavPruXDyCtBCWz8fNyc6hdksx+oOlt5y\/OJ9l1JvMdUWpJYLqUbIT83DBJodCCG\/L7VXI+iQK5qiVzdf2M8l0iWCoXTrI\/t9c3yx\/VU2ZJa\/aKtkfS3JVK8HIEYy0vZrl4GfLrnpCdwjA8Hu5Oesvf5PNxp5WoN0Uik9oIwt43oPZCCEu37fGFHWgJ+TftYjGnJ5IBS33xLW13XCzOFwnRktdp8GyWZnX38JD4PTi57c5kGy67OeiWXqJe5TQmq5PTwvnzxRDzYzu46D+5D9+q+\/8CHB9g57ZZl1zOD5PuPyghqJ759x46NTtvFO02oOI+EErniar98Qxvy6L\/8PM8uH\/Y7mlb1cx8qHAjxrFftCWQa71SClf9bPwXI2lrwwjDAPt8k45yN5\/HMrtHL3TOTgHbs6Igu0FZS59vvwpkdB8ttZ8MFv7MiFgzMQGpBjt4gUs3IYfpAD10N7AblDLrWWlDTJc5GiTdDb7rEBJBo7eWiMavTKEL\/dT0eJUEcuM+f7FpnvLt60f498nFw7bUzTY1Y45o24rZCMsdc66vzwnUQT4fKa58goPS66Iw\/Ld+mzAwa38SRjmGeOUlLWx6ZlVXcBB7jDA4wb9hDVfa1MmFeLVssUJj4Xvu2TdRjLqV37YlpvTQWclJXrNi4LI5xCizVyu2HdNDztqFAcNCdS6yUtaVl8oOLKhCjUJod3jLKqU8XtVOmS3uA2OZhKfOwM7bL2+7OdgYY87lbAvpePC5rhk4rAxKEaKWQxTgg2llgM5IEe+TVA6BoQisOE6ng5CYH2bwuR1kG0j7utz35vEY5h7Xl8wy+iXNUMo4seQ6Td98Q8Af93v8I3334liSsbukGWg3G4atAfA+mRg1VWc5cpZqNDOOG+38CBOGMfPSYO9T0FjbPzTwOvm9eSgsttONrtiLwlCMzTjKI1+5R7hovo9HmF3BQ89IKT+sOzC3I3ct\/HUOX+wP91wc2QtfsgaDvDS1r99VVHWT70z8zyqokZYXePVMaHorrofXuAmhIAZILTbHcESAZteTaRhcBlpipabWU4CEJoFzryoRKQkswxuvP\/NXW3XgaIFihEe8sFN2rGiy2JcMjrm7vjsWoC60NaTOK2q5cXePQxcQ2QEzrSsb\/QN3Y6ymSR8nD\/uoDW1Ev3wa16Xa1heKd4soQ8a\/7Ycz0CJzlyoAt1U6sm71jey28kf7P\/U70KcJVh9XABlqlxQJfHaM5WDKGuLayNOfpnSRP9TUT5HOHqQZaBL18y7\/+QOj9GYjt+WbGGdJZk8R+PkWa6hwR0mM6wWXpjzq82OiJRzM7Nz4D9tPqptvvvxJ3E560DurBkRvYrcX1GkxggKJ\/yV9uNHtxL1qjHvFRqxbqSF8IiLLk0W3BNSHDOugDXmaC5m+RC0kc6+JpglreGFn\/Z7kjI6dJ74nsVsMliiWekEL1gPDaAvxQ9s1OuFgSguKYsUG3V39BXenipl\/uPEmVG2YcLN5nzH88lR+vWTl0J\/nVWKPfE9bXc4N\/gLi0NtEXuYNpGqAro+UOH\/eCGPkjBcftbZHm6Bt1rRVox2NvDgp0DI0rqq0XCQrMvuQvf7f1srpvGMFOo\/0qGwYfz17TvUam9FFPVjiOJRsb71T6lhnAguoQjyhOlDSa6\/3kPrdMDXXV1bN5idUtnwMkYhO4jBhKCW8EU9CctduF5dOZVB6aaTo2gPj0LZCI7Ke3mkehwwCWIerL6ybGJqv88v07qWw0FLp1EGl810Ubr\/Ad1RbzuTtoCF2Th72sQwzflhPjvj\/FaL9PNH1WjuRv73VaeX+D4zgjw6zpwLuvGsfezOZRtwJst8C9IlNtXkyJwjWrPqDsddeRdgEc2e5qXJVitr4Hk22jkeXehhx8b0U41GV76aW51MyZDZnYvFowNbvBcXb8DlI1jSv2cUJ2OtqDM7JtNMv1hzaEEEV1nmDhRWfONp7oKhJqDlsCahjB6dKbf2MnjqA4qocFVmgPtwJsweiFncbN3Lny\/2As9BEWGoFR+XBR2F67Qenp1WfB9a9CHN3FG3Wfzw+nO0rXCnd+9ZFTGLVJ2DaNghEMgosJnW+IS8ffXfAqk2yyK05Bj4lsXf\/XgsiXYY+aT3xEmpXPp5dwnEok4zfLiAE2h9DYompdpG\/9+54KB74tCvmwUw6\/ulBu5+HKvVTMvWO6Rl8lle546uEjMOW8tDHk8ea3n\/mElaprMifbmQGTlT2uY3AKzeHtJTJ1DuMkOH1QchWv\/scHg8nOGz1pDh+YTPSnuAuGzjzKZpzDg3jGih+hxoBnhKWq9jkoKZBtKNd\/EssiMI1E96yxI0oXXZYRqstauW9rIko\/LwOGD0CIsi2ag0xo+oL0McYe7juPuX3rpgTqs7N4XKg8hNZxzeDfM\/ABJ0rGyzik29Lo5Hhar7TcowqzCm0va\/br0SDRAlG2MklhJOct+V29RhAXHRINH6pKivbrLlkUvFjg15JCLF6rZBW7N9Up3p4duJAVWnImhvHP\/2L8FFsS9QFLakpcPWShamFnpejBRlqpKgUI70MB9nEPGE7k\/B04xDyYOS+F7ehc1Xg1vLG62H3cqPKw8TigQ7bjW9kehrqHLBDNjHJHpTB\/OQF4QIA33IueXNDcEgc8VDhHACzNLvPHLNR+BaemrG5cMBz8BrB4MPQkY1M6bDNH6i2PEpuj6D7vtWK5KvTEB8SY8H35mnHWeQTfXIt6ge+aMAE3JmdICIAEMhpmCCUREpt+WWDrsaHERgRrujvQ94qmaQ+lZ3RGRYUNAPTC996FTsWMBS9Q9gW7+A60JsZvLjs5h8GocNwDHMb4O+cP9h+7Pqf4LLQHPArHS8Up7fCGUrzrNPHrvSwKKz+6Ibqg+fwohs7MSywvvJssmkGbaH\/OP1VTV4LKbu046Oo6uZ6Ds\/T3RtnY8mnIFBIzSwVbnMEll5v0JnJZhM3yR1wCJjptiXelRhUPBb9v2PAD+EvdIM1SvRBWVkgFKlSl0RBY6TRBUEEpUkOw67zKlaREMG\/rVtU7sX+hyIPvE\/r3PO7TL2SRaLinawCQLW4bS6FuBaQqJVlLXMxe08bZOpBPJPz6\/r3ZHhICYLmDla7pl0it7ASfyTu36QEITlQ0uIpPBYPdajy1gTRKSdI\/6fUoKyqDVveLOvM4JuMqeJnYr2cIG9LBQlDFeDtJp+u3TLIAfxUaGlmU+C4f6+MVWjm2Gk1aWFG8kufQbBmUOCc6MB+YAMaA6MJtg4tMAusvYLXCRLCwSwpI3NZvpYEJ584HcGjBDc56IuCHAkdneWAd2d+40wnwfhe17MAs5WTmiwyHVRiLZTdoXYWNJ7IDJfozxDc2O+hakl8HNmaGoUdSt02AF0pMgJlKVPAWDupgKjihJs6Yz1SmeynmAj6\/cLBRIR2FGz8kA9FmJ11huJdKFzVmh70Y0WW93ZovaQZJBDddMxk5vmvTk9iBJMQPqqwx74n4id895BMThkJfmkyJfuVnQdI+XVlT24nF5arcEnlcqV+jiR6MEXro50gFYnlykStR\/2BG5c9kEI2vGo5o319jGo+pucNl+gO7krYAAT3UIzDd1GavKGOW6rGqzlTpGvVbagbdSE2WBTDA2CKNZ\/Uc9z1hDg4nLSBK73dI7jVmvTs9\/Esl0Hn0hdAeN72AzmVrTG9VsnDpMm4yQGWT2FuS\/PQ3ZGe82pJFT1fdEifQR51S\/Ov7sQlKaUrqrKuXdmmimtaF0Yyi1VMTcacootYY\/jToY3krDKHZ3P64KRrwEy\/kwplTa6ZrXZmEYckZ6mnyI3zJC66qbvu1Mak83U\/jzv13yXpZPiM5v6mLYQ1xcz5PYV6G6GOZw4ZNhZa8HJ9mQeqLVy6HbrqEOX5b4R2cgKu1Wf72PhzjS6W\/DgXyGJ+dXyYmY3MgCxid4qhOCdsDvCC1I2URHZDP8sD\/P423XYzMTVyU5eaGC+qPPHF975ZHd3Ek1xjOjlUsg+CEcq7CZqTApG0orGCrv0Ci7XO+\/VW18hp9al8RJ8urwz3o09LjtBe\/oXO3nC\/3t0EZk5rUmut+AFuIDNU5Z7FJ8rxNHbDBV8yOAVR30Sr1CUXinEymaaxZgkMsmaQ8rIvNYA8OeHkuvEeraD3xsGquJx7CmzsqEQh+Yn+xS4E+Uy5qAF1J7cN4QgU\/sx5Z5e35h01uE9VRjX+E1QgXj+pi8E0LF4p5P5ce5ZxV5lWMcIoz3D0KurPu4x0pu69zj2Zeka8SiNNhjLubz6bVOc28B4W3fcZGK83e5mqn8NFQw4NTxRbZGJd2KHlZMyaWPJzQ6ymLmPLe\/MK+fg9iYayztjtufDVu2mf+BGqBeLTw1fsS7THi9gLct\/CDUPQv\/7cbCyGOPphNYsoQPDTzznhh8NGVVGdIcZNEvbdwJd3g2qhmuzLMt7UtAjX5T9OSaTYP2NtWmJOZfF8L1iwvvJmIIjcHp3XnEruRA9NfMEv+afDO5B\/UvamV6RPBP95eEIOteX1\/uoSo88JZSMQSl4vmqYgfGd3nsGt+qfmwX4RAqRtGBzpK7twcoVlYyMffX6G\/HUU5oCGzo4EWcPvGYRO5XsqRhVKHfRHPRLLnLR7aJcSiIX5aw4qTOG+7MraSvs8R44I1WqZHxctpqOnDe04StEezCVPdQ40PTRMXCY7VznpJWE3IBZh7Mki87nf251l\/6Mhut7\/ALS0yzpdzM\/M0i7Jy3Z2BH79I2ywUGK2eW9FepPtmKdEONRZHfaWma2pYINnuiAo185+hsMRK30PL2+51GmdJV+Fw8yTUhHlxt0fdv34ENWVUX25LFYo3LPc56pnm9xxC0SuGtXWcTE1RDHesLXLM96gDzbIqjYg67peBg\/NSVL+yMGrDrzI9AwSQTArEdfTenE4CoJeCYrDOxlr1M0fxO9VfDPdXckjGxikI6vMfeJodW4TTxL1ySsvHdSKKcdpMF8ot8VL5PPZN8T0XZvuyul5ku6fCTCROdt54aDICsTTPBdsE6FdnV+8QE7AZI\/UzMj0fVS85co7nSZiP6ObprRqzF7JO4KunOfKBDplFNIYAKSX6zcG\/JGgO2AFaGLB0VYvqsc4\/CI9ZlZmKd12avhjNSOeMHj4qfte6YpEfAf7XG50Yjy2Pkz0UcTQ9efhE1BdhDEVZzpYn\/bEc98HvL976otXjoeBwBu1QBWGJMr+dSOvVQc9xNfVtT3ZTtcjQj\/ihnU\/DbDWb\/7v1E0zh8\/0FEYAkeP8C5roARyZcTyi\/7MX58QZvaySpNGB5+ObY+by9YX0nFw4Cy7JpHRpv5dxG9kk5UnC1ihzZPkxr9EsZXBY3TK0WZxIt8HRGjV6RIvR809xeMJxaCu9DQ4mp6lQUr+KnhbKIbxwNXEYfmEZjZgTzDtR0iPgM3\/GBxt7AG3T2NyQJCIzwdV3sY7Kwtjlnv05zGl8mAPhX9lbFRa4CwFy9ZOTcjxkNY2orVknL6G3Qd65rGwWJeEJqS9NXIWCAF6\/CenJDaOfhktsidzgqeLgg0OiAQ3dOAxH2LF3+fbeZxDTE\/M4M7XuZDbJVBLlddehqSBz1IkBoRu9lRvQ44W2KI7cGpRQSnZc+StNzGfowLDz2T\/ObLwLkEjGInRt5\/Qgt4tUoVBnwiLPubh+l\/45IM1KtEa5G\/LoEpVYcXrWrJJX2\/SdkKa7YlDdM\/ZasellFC1xRTqqwVmATR6e0uZsjh7JIFz1Znb7X03Cw+lmYRQITb9WZWVQfpzZ8LzL55WokDod3NvsZc2DEm7g08fJpHZB+gar6B4ddRhebcKmDJYWWgfhuSBiZ4QpcUEyxLrFFbEYmeFU10PTgrijc\/V6A0kxqyr5wAVa9VspJVoIVQtsN4oacKWm5c9VLZ6xxZDA3mB7JqGyWcltGvcT9gHs27nIujX2M4gxp20+Ni+zD90mQbsVIzAjW9cOeQo1tOVE7uWqp0ANnwCmwHY4RkK\/RIcXbaoIXVLz7eh5ISbRb+W+Pt+YJagunY5qTNup5pH1WP1JedCRq3aWMwJvwtzejAcvTelz7r8pqDpZjO5NYj2c3f+wdLhKthNG6nVwFnJ9bRw2igYFSAns+w187wqjH3SgjI9vBtLjSCmf8JTCcmiWTqxEdX8OiBUaVPoo\/TsQZ+UZsk8yjYjq9OZ8gZMiRPhSR7N1DnoyuJ3PPk4qvFWJb9DhG25NnSJG7l77TtIO35bmJWUDT1NjyjcZ8CYxmysZZfC\/F1Jg189vOpcwsdJig3q72ipW+Zrdaois4ptWzKfqEMLdvGu4YakQvOw+ybfVtCoDCjPJlgZTl5Hcb6c3DC5FZpHBNBAWzotz57bmF3T3Rs+zRqkzFYYATwS+xjFI\/jDsDo1NsRFo0hjSeAPg7AIqXbAjRgUI\/pYSCbhO9E56ygmakCu660Bmb+rVbN6nV1psh025TssK9i+laf9o2BCj2pBZmxkFLBVXmKl1jVawCUuCMC0G7jfksO6Md6EGxnoWArd\/3zk+7oawGq2zb2Cf9z2NoBRJPdoYLPqBZionXAeEKZuQAK3HNO0dXF18lNkPnNuHv5Rw35iOIGqZhtojtxWhLnJUOz33AFDfZJQZSH2XqqV1CQ96Zez\/mTzh6Ky1vfqadXgMiMjPQuLUeHV35huPakzGC0dbgd5qi8gBZIkObIZ95Ko\/AL2F6GDMDbLQ2D+XspIxHH3LP9u+IjK2TmPpn0jUfcDakTj6SOmOh8gn2H6iEw6uAC+xUdqOLRZBGThNq\/LbvKJhh6jC2DwiS9gE+yzUW8O7w98SS8lvXncm5Q3Cu7xrZo4KSkZ0km87uFeLSb9FV27a76zPkW5mIAXGBi+gMYE9NzchH5r\/lYB4CAzztVRMVcglrVUXNNMf3uAHOwosd6JHyJPeK7SbtGXLLF1ra3H93sbr41fVHEAc3cGjOxdQelVjLmXUnwbYP5v9faPNFm9xojXue49G6KD\/CPXbLo4c1+FrBpoB8GinrfCpDJ5\/z7a6kZzLDfCQmLm0d7chlU1F1SKQyxe3qWAgTxoMSi+V1r5ZUhx+E5Alf9PwNAE4TM4m32iUQs5i3q0EH7gMnMEJy700VPXx+1uief24u6cELAk\/fNiev1DZ7sxzz89U6i0Cv5XOu2R02Uy5XJJMQoUKn0A7SiiCXr0q\/pen\/IArP7Jb7ZHrsjy7QgaOjwbnXlzHAtrbd9jOwjUeE7rvcs1ne91Vwzj4xC6YMID9Zq3p9YO10zGcT\/YgzHVzmfLaKK+IaTL1cMXeXygzBrp9EtKFuHRysbm4eeZhm4kUZuzKigDih9fXWXeYswO7hK87ME\/tJi3+tTRMmGYrDh3E0SKbzoAHYix65zwzRmtOIij+KUqbvqxTN3gFSAci\/YITALxwgysuu4+zsDHjyZP1YzciMX4b7M9JnXqXPxL6HB\/7q91i6H4sXMeKPgR+R56Ec3u\/c8ISIIFIXbkz6juu\/V51lT8D5FfOc0IR9RmXVkkuublx2U4vQT4iANOFqvuGZzlzj3yOqwP8WWl59MYIFvbVU8y4Uh20IpDdrmKpglzY1LbxBUeu5TW\/azFA5k\/WWFA7jKi6qpzTyiAKK6g4jnYx0u4tsE0EanQMW9xi3Oh4de+0T+0shhl25F63Y36T2QPbtT8VcIH5rvKMe7Ih0Hb1pzhpn\/MRhL0Ax\/SPH\/r0RweMogv+mz6QFJA36BZCoZ2IL\/kGDVlavs0qa7Bz2ET4eiOycpc3jDau4zsQDjjSgXFZNWlusKNCCfZFIJU98uXlQcQMQ4Fy9tSz\/G9T8nMwk983\/mH0X9P1n7t3hUbe+5D19VoznZBu3ebZtDFCwwdS2oZhNYrZd\/LqqyT+fnsluDsnjt5VBxbrP3V4lAGMzmrCFKVQTbXDYg8SZioY+ZxA79WjpQhvZABpuwfcadDdaZ5vHjEt+LmqzjTUawxoGFm3qdy5l8WTeqvtMUQWXzTjEdEKJvRBSWjWDdTZ77Yzr\/pp1n2i0gAEQInb5giRivdxvETzjBUI\/Liph+vqf7OGN1Isr1\/mIPTf0grZThiF8SeHCBk61whKWubOIqI1BX3fCnJFHM8h8x+1tfsI2B7bFrX0myIVaPPUnlwnJQfcgikRvukRs0vqAHqpohGX4DoUCQ1I9XHo283Y5hVXEApaYHQzC0ZXCTA9JoIUkrkJmatoMQ3XDh\/flly5Z9RdyQLLPalh5HKpCNMXTdxfluZ4GwPMiYu08Fh\/6YzKhs5Y53bylwcXQ9e4RE58wfk7eCJDK5datB\/GuAXs1GTTeQX3aBlRjt6d+zVqe\/kpYllC5JjnPsoPQX\/PgcpdDnQWW5juY6iA70HpHjGlmV3SySWJLdrV9X+4FHGhiXdd4V6CfgrDQkUADlmckaT4p74b7O0ye6ZN71LOdaclcj9FufC\/5g9AlKt5aas\/BLh\/0wUeKQ2a55SH8e5pkXoTFlgmOs055eAXEtXAwO051NXB4keswwC5skxpNDQVVTJGR3r+6ucbl9SHLc7+FM1yfdmARk9Dg0cwoQju13MPYXB1M8EMENDc8ZqfM7fguCxrR2heuMmyy2Ri2KNRq9jkG1hiQ4\/AgXgfHy+n190+bBtsebRD6WVyCBpUkyeA0AGs+mHpDx9oDIRBFaEX5WIvphKUvdiMjfeW9vbgICxtE71QQwVjm+B7aCdKiSey2FpLvljLKm6yX+3bn\/MLX6p6NtcxRxyk78XM\/VgRkWGrrk8F6C86BFSgsTzd6PH\/MVediKj2BRJHlYs1r7HePnv9HtqJ8fj0xjtkaidtDMWuu+lrwtO2u+DAK9bPJTQnMvMYhYbjaMgVYXYQ\/zm8GjmSSbwQN5jPzb\/VexlTH396xAgATu18NUwBXLRpNmKH7G1342k7QlLbM\/pqn49XWnvJpnq1xJB8uNp\/Q+la1SnN0OVdNRsJy2SJ0fpE5TrltrEecaDno7ynGsHEE6Ki3zuy5t94Wk+WnB8L8+4LS00niK0wtS6bC6as1rO8sx+2uN94O5+B8tB\/L7xB8Ula4fbtdEDON8nghvOJDHyFVEGspgoWHMwVAa\/mPd3gP9t6sCqjJG6xGx711sBFZ6rrrGLYa171wtDZtoMjiUy1e2hsUN\/O37olB9SFpm7Qsvetv5SPSv+E8zTrQ1PatOdzplybwcHcEq0+AePWjxbSQGULBQ6Pm4wYLH8G0l0BbyKNol1e89H2qcIgDjVlud5h1Ho1FxO2xohyCE9BnYZK4w+MzbeT5ktkbnFXQ5gKMjrHdLd03DwCJidqcyfZrUcXm6aife5+pGfF4B7evY5w29eiNbRiVYAUZB9DFMXsbwi3sdIxj\/4n0dXx8f+klj6uVhHaDAQZQavEiAi8T6KDvKMHhSrenJJjsRLaRfOp4gLeX2AEaSHzMO7uGbSG\/wa5\/lZGQd\/WJqebgIlGxMazsHw1o9dg81HR+5aIhQupPkOw3eSpKavLmcPTtHoOvBDyCPSZPpHA4vAlvi0dzch3A2Ysg6ALlwEEZ+xlX4zcbXduPuO0I+Y8ztRbYFAjXGPTHL4bOb6JP7koDa4K+EtzpfUWWvNFoBiJhkC7Nhg8bfCFQXbUMes+iUjNjm9DO1FLrqNnxumsgMGHjmy9MHT\/K6Y3CnEPEt0\/+RzAT0S7AqU8\/IzU15BpQsT4rbweU4V6fVjVU3e12yTvmgOvo2lJaRZcnxdKeCA4Us3tRRHKPuze8cTENLFmsCTkw\/ppdIHLBZtUcnaNMC3u7jwkkxH1spIhtG5HlYNbsU\/SM9Qh8skGM4p2y3R4NCn4VFem0gZLnSH4d3Lumhh0PQRNP4i\/Pk5G7D4wnwMbJHFKHllAd47sn6ya4RGxbyeJZuoBNpKyuRasM+Nlc9LqrUg0b3w0oy26TvL6c9OUyNdwHZVu1tqJbBbTwJjJ7nQr05ZMOaGtRPNTNaObISfktx37CDgE6HugL75a29qh7SrwCw==","iv":"e2f0a6e66eb6f2a317a1756d73c2b05a","s":"80be2e8c0dfc33e8"}
