Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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","iv":"2af657175c9e02c1058f220742538e9a","s":"7c3c7399ed39f4ca"}
