Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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","iv":"fb01ed5c5ef99f40cb8d85f6ae3de2e2","s":"877ad71ed8fcd136"}
