Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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","iv":"1ad5ca676c9225d8a8141c061aaebd8a","s":"ef202846dc6236a6"}
