Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No Comments{"ct":"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","iv":"60457ecbdbc07dcfb0299f948b24e6e1","s":"873e3cb80aec2910"}
