Is the excitement around digital marketing opportunities distracting from the product?
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News | No 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Wa2HkkI\/0O\/t33naWRy4mmbc2V9JE4yEWGPZ8bNWmKgSayo0plnXnWUlL7z3NQiA0kEbl0PpU1AOtZ7ZcijWOA2VqXnXkpyBVPyoQVjWrtpdFhKhAbCTqd3hb0dE22eKWWngG75AK8lUzCcqPjpt+uEVfNtKfmH+y1bHMPxTM+rAr+t9WpPvSd1QsMn0sJbK4iPYc9Xt3YimymgkQIvWYusRKiJ1E\/duoo2d5hafKwIS6yATpuxRm5GQKzCp\/cBRax97iEOWtnhlocNYucixe0SG8hUp\/+pYwtkxuDIiPyQgJTbdPVYIIUhZjHQdo\/KkhTkm\/BuuDheEqCyx59f94ZJ2VjdNsjvJC6MuQW5hNN75QcjwbufnjfW768F4s3xpG1AmQzEANxt4KU+NhBFhFJAF6kLWoYVeAsLKy\/+7not7brbsMCTXwviVu2DckC1\/eSdC\/IpG2f6gVSW3NT+vn\/CaqF2x91K17BargXUSqdzM40Vktj77s8UQoU6GWVH8vKjTUkr1XEn3OuLqVcBFlxwsLaTyk40LrLRTzMrJs7YNo\/gdBPV8Q7qibo8KtZc0PziJa3+OxgXfyBOeEr\/I7Q3eD9RrlqpIGVU6FjWYLYh\/YXPByUtMYH5taVTjlUknmlfzk2Wi9Q7TfvCqx+JCw3D+bHTzzJZaMfO+Ib5EKvGUAjwpPUMV+2g6aSyiPULhokLTBN5wPuN7WSpfQc4peanhEBATz3fZBhLFNf+PjSAxdxJItm3iMbMpTCKM6hio\/Dyi51byXqpIyaeOMW3p\/OaxvJZT0YqfDCcXBuPlIcTfeFIjYLDyvqU7f+sgk09fza5lcMcoMCm\/1eiJ0QL7nOPMl7Ow7B9UDhi3CdchNB8BVjWlE1X+U9aLzPxG91PPq7zxm8ruw0IrIeJH02rW1XwF9TVUh5R+29GthvpTx0ULtrIG3FqTCPQ0Nd8VQZ4CDFaA7ujEXaEMGDgWJmp+4LAmwfn3fqCO2t+M1OY6+K8A1R8Nnu79ksS\/abaMFThQmi+3XEfDOuk\/BygSgfhijntCL51TtGsGzewUG+UNb4jC2xw8RzYCRPLG0ktWhR9k6snxOepj\/iKR3WZa4P\/Sb+iodXuneg1QLTItLT5JVFvaN4SYnauhM5k5nXGndNzRPtk616jd4K69jhHlm0YYdDXQI4udPXAQ3F47ql9VopwlcLGrVIeVycYBWkLP5a+DQtuz064sxfO5Z3PMKcuvEK8tPrkZg4hJEOg4jH0O\/S232BmfIZgabwbJq\/ZO+5rFSuSM+l1aCKR2SHlDspq8aPF22P12S7a0phqGXH1dQEX+ieNxxXjkqCCYSK5vWd0eunDHz7QN2MpXBKxLZZ6SfKTigXAjnalcJbs8I4qMhUessUHrLpNXpnMIKvVE4frvtDPDd8S2lW9tqvGhAO1zs\/7Id8GGgdqiwQ4Z9DKxn9eLngek0vl8R4WmJlSdqsKxZErQjgnf8Tn4Yj8NCTwb4pUYACq5dc1QX0X4TDc8aLBNkVMr+CxYQ0zhUSZrT81v8lTV8jHBo6PqBf9yaGjP5inCj9OPv3bhic\/fHnNdOIJXBu7gFAYTGuOMVaY96dL62UsATQQBubRQmJttNyjS7pY4ykZjIm748KZLwFAcGn0\/PL+zqlaeyS1qrVr9seWqTwZi2htAOWk3aBDNqglWTazmQRKFYLVJS1a5pQFBf+4lrPUFdta+\/f1qYNvLGhFsexm99anwq0hDolVF0OYXTvbx8BtKB7H4vK5Z4UejykLaKipSPcPLMMk1bYq0jx7Oi7PdxjtSEv2nycp6YpfLHl9q7PVu+elj229efofoAMQjPJy5Dz4I9O\/6v4ipY\/LdP3KpgQRkapp3Q6zO+47PhftiL1ncDTPEFElmH5FjZZILNFqDVzxuMQRfd\/TqNW49NajjdZoDLAoWOfSkDCrt8wbObx46DWrfKBokTHxwLt\/4f+W9X5V0wYvlQNaofFTpt7lcrcQ2QaIt8AT3qo5q4YI6EtqBha7y9GeQl\/v751E99jJniCIKmE267O4++H7WPSBsf53ANYZMt7j4R3guKU6jq1xJLoWoNTjcLX8Wyh\/POna3ZNIig3yKt2wrXnF5y+nvjr7CCfxr9O\/\/7lx\/sQO0sMENISL7leriEhrXcir75IVPswIagLtSgOxxosJqyghVT+fhFmjPsT8LJdlDB0TY71M8bSghFAExOVjNTXTcGnwFp5Bpt8ZAXQg2gctTsuPNLneuXABbW\/sLOuxN1E3zPEyM0nGNGE+qnR9YYneINcDJrysw2m0iTH8zo6dbP4bcpTeI1WqfVNWuA16eicXPjPO2m9LIqstKV2GPnl8kUl6PQZk5ADt1SGF1\/g6pDYDE5OKkslmlfqG+0+sTFojuAc7h8K8pqO3Pb2ruJPWgGjGo1snuJF1ePSetG3ioB6nGHIE2kSERs3mJXNusNpV0ktFgUeY1lbHbPrzYYvdoxJRWjTQcNf\/PRmuBK19Idot2xtbScJkjPh3IGlZuj9+OacVHW2ysgzhspWrIPEkK\/9Y8QpvqpQVbAIFpQQmTu6uBfLxh50DRT8HT7tq5wbELsCK1i2urMzsm3HYNkpmot39lkcuELK6zogDb3XbPiF1qBU5naj8ZkuxNjBXzpMHEUoxKgPotWNGJ+QJLXthJfbpizZ8gWSK3uEqcXJ1y2C0qr387wLvGD25n7NxUiAzwVE+3ORaDvK\/DKoJ611QkSIyS3WbZ+K2qs1Xn4o8b2RRTijOv6myx0+sLvuGy\/YazmOHrQ32Suiipi7k7CbnOjffAkdTBE3Vpl7mNQLMqrMfo2H2FVFEW40bnxL4QW1LhgPL5h7mg8p4Joc+vNipC0\/BFdNPSvbVJiwyj8p2Gm+ft2LSujiNo\/Q91uwa6gUINjKmPiYoDrGNduUwQm1SUqoMi0O1vicutbm2QNaxMvB5td+OpUJVX3EDxtWjYexoYw\/X24q5C\/AQaGSXzimk1fnAaG337GJWCJhIr8fsfU\/use6kYEWVIsROcGxvonUrFNqfO8OWAMpj+vcIlw7WfFBeHZF6zpBJgOtqUcEgaOioY\/akPp2Q9M9ItQ9lpj4gmCzGpS\/IO+tKXXls9YOsfkGylHZNZZNmutXkdcsIpg+S53WiED6fxM+IaDtZZRn3dEqZ3vB00d\/0F2YcXNHD\/X\/bNczBLUEj2lK9YAtSLJzJWMikeKJhdMEkB4\/ALbE+9MsveIsd90IVQFAQ9EQ1CoiJafXK8K0C\/PH9UueZRAWarNPI19O4TAPd4koWLAva4ScmTluB7i2255pINrkfdqmUjAB1YQdt+4z7el16viBhh8JkuJvl\/B7+DF0e+CF2PI3azPJQv73uxb6ndGVesOc2AFwHlSJUVReJzcG6cE7bOC8FUzi8d2XZO5mPRv4vkVxS\/r5jil+1K9O1bmWjoQKz1vB0JC07jnSYPMULstBIjCKJblrXPqlDmOWjPnvz+F60vTNL8Jscti4VbHtMrKlYUlW9MB++YZcP8Iyd\/pGI\/IONgXSbvWnO7JULN4iKoxtr9fR+eJRcZwc1paVNwmn\/tNIKlsp92n6GBQAhx9mho1BMhdudoWxOwB3QYbdrKLJ6mXzIC+awqeOeYjqy2n6MkyQCXCsJ1UiGC1qtsXMUMz0U4n7wsRBQK0o17q3fXTfQ\/M69BrZJ3fUXw+6sm34lxbAzBBldxyJQSAMLUtSCTGlJJKG+BK8krwJ5xpot+nt43G8ATDEikgEpm1OuFq9NiTIfLHPqFaRAKhRmG9f1h0oBLK0TCB+JegK4vCwBcWB7T7fJwnMz1PIDJo84propxzVahvO1\/AlJLuGhkOiIta8O90WRfl6XUaUBFJ\/X2knWlHyHmXqHXE1T7mgnY3\/H6314RMXqMjvTIG07A5VNZkg1fNEOJb4kgM8FWe1HWO81gc98MsO7fZrKV0CQuEyHUBT\/Ya7dKLUL\/ZwI4IocbwhKX9yIICsenmfiMs7Dfr6NoBcsoNaMxHhZnUZB0cVnjAIhBMU3qki1iWHRG7K6WptwIpBnKT6QFaI0XIOVNIOmRH9E7xW85Ft5PnCEVRaBRTNAhBzaJe7ooY3tcVri1YrpYDi5rGjPFvx2vjHprfsUe424y3+LJ\/E0Wdo37zZKPBk7rCqnHE28zjyV\/1pLKBXQrjxWTSydAiDcN2rzbtpKDuAJf\/62Y3arKauOTp869x6elngEyFlgbehBHbjOEWqWp3opTzT1WWDVCqA0CxRr4mPDmUR2ZogRyDW9XI9DBUxy9+LZjWPD0ksUlBoex1bzDNX0RBMvTW4VWz7\/k9xlkVoKA7wEOqm9CArZGJ8dmKw7tncDOwP+9b+NL1gjy7GbXz2YYmT8q7xmnaCbBBW2KByGbWsjVzH8V31v7CgSl5Qp\/Ow3OGKPMUdTT+SD+Ip0D\/NOMrqKnGrpCqAu+jWopBQVjJhhZihh9z2jvvmINA3qE0flfOpqvgPqzghh1DCuqRKUi4YHAXC0212tPfTZu\/i\/b7bTqc3H6a5TtbEe\/lvKX\/iqmgydtN90xl5UNhSGcrhlcOdLY7d3YnnfRPELzeQP8gbMVpuvSvvTZ\/CUTOO51Si9QMZR2K27Pbf8CKe+DbTd3i\/j6jg3tLkxbyW3Jh3LGcWUIaDr0aWdKAFx5DQmp\/jqASjvYMcPxN3yP8u2Cccv8gTJYq48IImthblUbAC624HIPnewIU4gPwkTFEDMnnPiFHQ067eXP4SE+mmpYP19MRNoyCHx7VWqPVpfOnlhrUdYl6SWU5tbqRSMKymTbpG9Y10XXnH6+\/FxKCYv1nouQSlr9RqveRGvJRnOnCruX0kB\/DL7fFF4bbfzovUBKkEmpgeXV2mOYrAA6qiyorlFMAM+mSAczm0jhbtfwbqW8qOVAMHjCRvBr0B8vhufC3BaF6aWpids0kvcELPrkYyr9df7KE67noeFhMxE4mNnLVfYl8DMcrA6FbRtOIg\/ZuUdy9VkDKdY2BSqmGWgdGkGoDLqCLv5e6WYlA45erfvvR1hJfI1ojkEHhuh5Zn3zd9Z\/AImGvRbY2ed3CGoRwH23n5cIsEKoVGAC7ss7qpMzWk23PPwpUDi0qy+g+Muu3NBzC+VsUjkdX+wtB0a1dIX10HOb6O+RlhsValUmQU+03ZpuzEv73dHqZmgIpebGcPx1uzkkZ1gZTR1L8U7c103LmoWsgLPBdLiQAw0bcDEGhEVWCsajcbOeO5FXwCe5jZ3m5TcTmSYVd+OPXdP8qo53X13B5HnLqaaBB++1ftGfseUHOIb4HXlOPUCF8wdizSZXppwN+Zkx9VFqcZcBjgeIMmMexSsgLZ8K6Vkbn4wWxXq2WQ==","iv":"bb013cf8d7dc53f1c8ccc84de940fd98","s":"dc33eee27e7823bd"}
