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Multichannel

Jacob & Co. taps Donnie Yen as brand ambassador

January 25, 2011

 

By Elizabeth Zelesny

Jacob & Co. announces Donnie Yen as brand ambassador Fine jewelry designer and watchmaker for the stars Jacob & Co. hopes to bolster its creative style and spirit with consumers by naming Donnie Yen as the line’s new brand ambassador.

Mr. Yen has starred in and directed several martial arts films. His popularity with the masses makes him an ideal brand ambassador to represent the luxury brand’s success in China.

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  1. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  2. Tamara Mellon plans brand investments after $50M Series C
  3. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  4. Positive feedback, relevant information key to drawing in new consumers
  5. Neiman Marcus courts Chinese travelers with Alipay alliance
  6. Farfetch looks towards blockchain for “frictionless ecommerce”
  7. Prime London real estate dominated by Chinese, US buyers
  8. Roberto Cavalli, Sotheby's, Swarovski and real estate - News briefs
  9. Day's wrap: Farfetch, Bentley, Neiman Marcus, Gucci and Tamara Mellon
  10. Leadership in luxury – Luxury Memo special report
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