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Multichannel

Jacob & Co. taps Donnie Yen as brand ambassador

January 25, 2011

 

By Elizabeth Zelesny

Jacob & Co. announces Donnie Yen as brand ambassador Fine jewelry designer and watchmaker for the stars Jacob & Co. hopes to bolster its creative style and spirit with consumers by naming Donnie Yen as the line’s new brand ambassador.

Mr. Yen has starred in and directed several martial arts films. His popularity with the masses makes him an ideal brand ambassador to represent the luxury brand’s success in China.

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  1. Albemarle Street adapts to changing London retail landscape
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Register now: Women in Luxury conference New York May 9
  4. Webinar on April 24: Experience: How Does it Translate in Luxury?
  5. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  6. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Kering’s Q1 revenues rise 21.9pc
  9. Travel advisors are hottest new thing that never went away
  10. Galeries Lafayette creates in-store trip planner to ease shopping
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