Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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ufQlYA+WCCIL0JQGdnyp\/rY09tsmRlpC0UPxKbwQ8VuDF4ebA379lnSBOw5BITJVdYAsSp5iKH9+UqGheee4mnKYM6uTQ248plORrB6XcJtYY23y3EfIb08+kDbG14v+RWCmby0gzxGYGPSsKIb48lYJpQrTz397iLBuxI1UPqvXIYm2YY5akkehhDNcSNGlxpFxwTtm4ipKoKXdcJCRkisl1kIADNu9FG3YGNpKVhuBj7H5j90xGcq6t5OTqQZ1pUKao5C8KF96qRYIkSlIfM6O14WcOv+7Fo6Wf8sQuEAfJ9IF2AtYB3XNGGbFhfLn4yLQyq7XZxsmZJUHbWW1teCE8yvvidDzq2OUJvG7G8f1+9\/tAUNhD4c9Q9APZc2FGAki5wOnMZNrQLcyhRBEd4\/fU1GExWE10qxRsQn9AX8tmRKMseYe\/pdCemHu8fqvyYPy8KkcxuzSjEqO7kVHg5kAuMdydK3kBK7v513OXo39HQvuNVQqXOclbKSHUrv\/TX7NwqDdYF0yFL8RHR+nL36fpXMGCLsYUBK65Ha0VAEqZPILdingmmbqePM0fgTjDGoJyYIOsDElBLwH6c7VSEoTG24JQR\/pccBgNBz1ss9stahMUcp0g8BnfK1EPVYuAHJdxOe5XVmwcI+dRHR6WAvWlhzAtG5Uw3pwHvoNQFyN\/OYe0bLjjh1Q\/NECHXFOlzYfDGNw5rcqbEtuN06G2WdFehonKd9mAiRUj9gmrjmE8StIPpeJhtrPqOsTV5MkBqZo+oCPWtf3DnDTpPlKxzwc3sL5X8VaFHY+FiwyXP8KDaBvHRA+bGO+LUfC4ZfB62uqumlzkLAdclyquFtara9lTyUXZYoeAonrsDWtbnFAVWARuhSVjcXybJ4g2X6zSFZD\/4eE\/T0VnMzaO8EMI4xEVZBk9MEjyl7evDpZOIdKUAWAuyddnU8Ai+CXOUcX7Dv3d+CQRitxVPqBsaiLR\/RGVYOactj9BFI\/+7Y2FXsCbkHAHn3C9oSTzYid65yfceBpQZgjDeb6ITm99cEFJVo2sxl0+xIdi1JyTFd+zf+hYnA02VYmnn0oOjJsECy0LtNuWfO8OCT509fgYXqgTpdoRAzBMtg+oLYAbeDiZN8hosBDeXbCIJPtsTpZ6voS0boJoeRp3gtGICAITWxEdK0pnlzCGWqz2NjwhHog3Rhcmw8EIqKFFHd5ikvWhJG\/3IDvwvX0bG9bOrFE93WucgnJrK7RiA6yTb57YesqNKLYpV5cPOQK+DtivGTfrIBNhGKagcCcU\/VDAkf2x4BKwLScFSfjq\/AYPPJZXu+eJ4F5BhwMTwy7LgCmGCMYVsQxxaNlt0EbJ64swiCFLjPJSNIm6h1hWAKd+SGTmcKDbAMl19ShNgBYMPYkFHMGDMTNNcAMxqpEeKsQquOM7tVzSH1biBkHe99Bdv7Kr+pQAslItCLPccX3a1C8wfpwlFhAzjl9Na\/GxucOTh2JK2WJ8lBKosIrXSwPTFaGXq9eylrNlEivGXOUPXhej4tOSav4n6x9e23G8DbZh81V7S\/PxySkC\/gxXaRQl5tXx4VAMt1Uiwpv8zHURyRSnxduDZWOoyz9qGBNlVRFlQPyM0eN38hppczKiDbH7d9gZQm40XLdxtsey0hneQYKQGCV8Efi8ph6mlx3\/v\/3yuYDjm+BXfXlLFsEv\/QFWkIgf+LGkb5zVyR8370u5PoXIZcj4\/WRz4jb3XlQwCSfgfgJ0XTq1H9UXzQgcUqIBlIvpD2KgYUFUmRLFczRaawXrzVtJRAtekSdHzExTgC+REtos\/KBC5Nb6YxkXcJex7eQQneIBUML3I84ht8ZJSv6EaqQN+exjENkP3Fpxb+hb99IAy2SXRKDALglM2XPVz9ztWslLA4SyBEEFXPZciY0qGn4rUEw5LbcU+\/KNaViEcRPT\/9DU02aL+nFnZDzSogElwpWgYiEIbTc0G2DdSYH70XEXEw8D0Hzmb2sgT0O\/4eRsJo+ro8iNuZv76wvW1pIFpYXn06BSUGgZ0hRJNl8QsF7vPtc1gA+GaDUF5QsyXY63\/0bLnGIcnEwbWOYSNcRXgzGeF1ISh9LG65ifPghchwLABT9a4W\/B38drWgO3SUGmxq93TNJvBdPGNyUYX9fHrOgQcloggU6HNKF8eP2vV\/FzIVMd4cGJ31dXBhWyUQP\/i7QXhEX4bkxhHNqa0DbWr35qlymbb\/Dq5ngejukmdPs5Wded8Yxjjg0rYgG7cT7eh+XtPoyGn98BuFBciUFLLGm7cvVLnbKnXzQcjGTHQEH+O93dFSpqwtXOaR6quEnQ+Pe+JWCoR7N1mYRnvGCpZPlxRSGSpg3wCTfh4B9cBsNcU2sW5llXiXoPJKodf+9f5WDzyk62nNtDvp\/Yfs8\/AEwlu0zIdtODV4ij46RQu\/Vz\/7aYlPAb8JqkzI8K9WQvHITYWF+DiedTvHULoU4YEJcu\/c0EoFky8gZEdyFXlBz\/3X9psdAAdrB7qsMWf\/gRir\/boP9xirYHFC4bAtf8uR60sgGoiK2GePa0Rg\/hA3776sheBOhnKqmZase6R3obATZJV7QnBs0bK1zf3o4wDLQCCUM4e\/i3Abq8ZWd4tqBrbSUVP\/SsiuEIxlyftRnMma7BBqqnlug6hcwYdy9Yxf3G9l01fo0vnhIz7H11oLere2HLtmZX2HXIXJELgeT+sWDhPBzmrtqbob8xy0ajtaRNh\/2+vFs1+3A6zWCd+Kh2nI10i2L0ZLYlUWuYBMdJj58OxEJewUdK5FWSodnNFuIGJbZ8EGd0Q56ZJRIIkonRU8GsWdtwShBlBUUiMTY3mtNZTf4MA7FsExDY\/+gf2p2Fy13fgHWj0yWudPelQyRXIqrIsTw1gQiiedjH+jC9BkXaDZj6YUXwzr2RhUWfJWD+1PpU3ju5kl8l4EP7YAZAap4LRsERxkL5npDzV+5aWp\/kyG5OoDvaLpkZ\/2A2cyZpMIvQ2zGpLaIdknSd9OvnhniOdcd5IX6MwgiBxVLdiFL8xo965vPpwVwnqrCV\/UlaxoWh5C1\/mqpa8fO8YwgjvVGKoN2k3+lN8afhJBunRWGvd+O7V+Az1zCzkysf3SN92U2Q09o9EjTXmjiGGqL8ike7EJP49G8N8HLb8DKOMuvpgDEJnkf9K2WwRlT+HHVWPv2eHEwA9suONmrL1T5F+a0worD1N5LzSk9DonpGZCw0KIuseslpbFW4kQy\/GORxOE5WZFXUSH\/FMhEM1\/przHs4OY0k5gh4YDwULLQACGbNTXHG0LmiY2UHDnj8UcStraqa\/VGAXRfkOPRwDOnn4RsJAAikyRuU4+MGzuTcz27AHTkjHQ4VzujAykYoIHh4Fzz6uH9aq6y7ciO62qCg2W2coEb3Rp\/BgaXObRnwDizf96OzZI1MwfY2iK+K849VpuHXgJa9xeXuNoZLZ0vflpDt933SpRpEPjdxykbAmE5a5hoFA9kEAa1S7C4erilzHo\/ta2xWFga+cUah4a3lWQ91U75gogzRwTKSgyQcwuTk2yV8QdW5IaRqOYhmX4R84q9+n7obvjzTg8a6gigVE\/UewqGvP75+xvf+IP\/OhOUME6gwsgDdZKTum9oqeo+pSHn4ZtJtPpDNIyAMQsalr\/UWpNwOVDIRgPQbV1qWOfagunNobEUOKJXmXuY6zuiDcTxClTMVdduT4ieS20w6PzyiNTeWxpwF5LYneEkVZWVWRDV+jI7YgbW71kzh0Ur6RFO6vWCXo\/JVbjhSSgV\/HtEOCARQ1MPAqWgXZYiMyCvpIBJsjcII0D4XSGAqfWoErfCi0F6TM4CTn6V+1HsZ3gkLWVCDFzrN+HgVSUlwgJRtSD50EUOYcNSazpDJmd5nojD8jO8foq0weTiQUIq1AVeBbTbGcoK59Eud8EnKd39QDtdoEWB1HCeh6lacVy4+Ym+jykIAOiAKFkdI82T+01ki5h0AYpibbBmxgFGew3uxtqkci3RZhSRIpWBzk7F8UizjSS2d4VF\/vxyB5g7IFCwqKmfrTouC5pyJL066gOFeQPxjdjV0s1zzlQaHeOOr7dpfFFxlNJx6fkULwaj1eZgm8OODnwDXzSYFiGuVQ4xbqczv0f3FeJg==","iv":"06c531a91dc0f0309082528be59decc2","s":"8213f899d159b5f4"}
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