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Jean Paul Gaultier evokes scandalous home videos in new fragrance campaign

Posted By Danny Parisi On In Advertising,Fragrance and personal care,Industry sectors,News | No Comments
Jean Paul Gaultier's short video series uses the visual language of illicit scandal videos. Image credit: Jean Paul Gaultier

 

By Danny Parisi

French fashion label Jean Paul Gaultier is promoting its latest fragrance, Scandal, with a voyeuristic paparazzi-themed campaign on social media.