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Jewelers can open new market by courting gays, lesbians

Tiffany & Co.'s "Will You?" print and television ad campaign in 2015 made history when it featured a gay couple for the first time in its advertising Tiffany & Co.'s "Will You?" print and television ad campaign in 2015 made history when it featured a gay couple for the first time in its advertising campaigns. Image credit: Tiffany & Co.

 

By Peter Sloterdyk