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Jewelers struggle to connect as young Chinese consumers go cold on gold

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Jewelry | No Comments
Legacy jewelers in China need to take a page from their foreign competitors and figure out how gold can appeal to younger consumers. Image credit: Shutterstock Legacy jewelers in China need to take a page from their foreign competitors and figure out how gold can appeal to younger consumers. Image credit: Shutterstock

 

By Avery Booker