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Jimmy Choo announces K-pop star as global brand ambassador

The appointment of Ms. Cho comes as a part of Jimmy Choo’s top priority of expansion into the Asian market. Image credit: Jimmy Choo The appointment of Mi-Yeon Cho comes as a part of Jimmy Choo’s top priority to expand into the Asian market. Image credit: Jimmy Choo

 

British footwear label Jimmy Choo has brought in a representative from a key region of growth.