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Jimmy Choo reinvents photo sharing via branded microsite

Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments

 

By Tricia Carr

Choo 24:7 Stylemaker user photo
Footwear label Jimmy Choo is calling on consumers to shape a user-curated fashion Web site named after its Choo 24:7 collection that may position the brand as a go-to style resource.

The Choo 24:7 microsite presents a collection of user-submitted photos from select international cities such as New York, London, Beijing and Tokyo. The site is asking consumers to sign up or link a Facebook account to post personal style photographs, which could strengthen its database used for future email and social media marketing.