By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
{"ct":"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","iv":"7d5798b5e5d60760ff531d5817868e9c","s":"bfb6d5abfe36b2d4"}