By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"0512be00d8fd6c82a0f673c114ce15f5","s":"142f6a3c118076e0"}