By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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F4WZopw8NINRBBsTEs5tsPUi0PEfygQ673WLhNJNqcfGwFDwNK4Sb93Uoqw8MCCIYvz0b25vDI3JX3z9gIaQjAgYoAEawmPHWdGHUjwW97oGlsbO7uVF3OFY0dvh0L9ft3JUOqOCx6yvviH346uE70PeaefA\/FY0mCOR+4+ac1vnBGg+48dGG\/p9iyxf4w3badeuhaXhb+FtPTRDK1yeitmDvAY+fdMAK1zGkN7Df1yi8Mp\/nie3kjpU40SNYDH+ekTm\/vgd2c9RQ44OF7tFAQbxorJbJ0I23IYi1aRRuXFbw71ySsCmL1i4vS2\/JWnNwlnM8nm2q0wvz1dY55mf9O+xrfa+Tp36N7lB3yl7NYP2TyaFDamtPlmePdAz8eKbVHfkrp\/pPyaFX1syL418gdVOJfZczSvkKXXq0xbOr7Sjkv82l\/RdxyuN\/lrr+8oxFXJKJgQZCHvD2iKo9p+KUkvjdVc9gyrZSk7M2q0LW7IBbsGGX\/h7e2qRDBYZ23xs+9tLmFjv0i+ojOsXf6j5d4kVF3NQugCPPFO+32MOLQi6ntz2yD06onFWDns\/63Btfr26QBrLWLCKK4ffJ4NABLy5odObngZoA18Ydu0stHOHAA9BBHTznZLJo9G9XmwBQ\/XxFsL5BoE+7Q+G+64mKfUrCbi1TewtVeG1i5lrqCGjtPkvs8t06ojXL8GG4EHOsRUinTASbVqOsKXtVUWX7Pf6wsWlcE0+5eqsvx+4hXKDoXvEZ4r5SghyR133OuOzSbf7gQ6hpOE5xkGdl0k7FhCMTvQMgSXjKJ87ZB2Y7onW\/Nzs49WNwHoPcoGlNGN1\/33nUGG2a8SGPQ41BYi8n9EWvCw2qiEnBFpDO8wgzIpkryoQ0UaCWZX7FfOyp3D\/3HWEZVSEXuEbJEDOeDV58Yv5vVVKqDncH4GouXE7qPu8kVyCAc0GxvHjsuCaRqhJz5MgK1RvQ8qlzTIJDaTcdpSty2gJKWp7xp\/f7GSNBqi4vOsCQ1B7Z2A0fu3QMpoAUx0+XWs1EEGVuJKe3gBSv9pVhUPFl9rxHgp0cZ6io5c3KFXkR6AxOJiQkKSpK65j4JCtFoKOt7ZXYr2YNhG8TeWDL3BUY\/P8SmW3ll+Iw2ovRJk6ejZfeayxhtwr0\/5qOr3Q3SS2exc\/JylLtChaV+o9xTSkbHYVQXR7jgCv4OnKzoCiqZw\/gN3ok+w0BuME1LxmOqqpxZ43obX43ezVwKaozN1Dy\/jJIPr3sGeLQmZrBe44u18RIxDhSVr1NOa4AU9Auh3AmvNM+PasVRSjcV3JYyhP7PD36hiLHunjq7ZqSMb9I6IMR2ZpgDjdYfsjxP2zncq+A5ZcDMDmfW9QoZB19rANgHdqvwBVjYaQEK0Z9Mf10FloUPH1qmLkkONBHIyEAnCg0EfCTgpOXYsd+iloGqV5FI1MRQGec\/HWspzyBGYKI\/sIUSgNuCO9Uq4xgjZ5JkaeaMKp+0sdPB5657mU\/HuAson6IezBvPZTpVsuxu3bnJ0IW5\/TzAe+V3oiz1HIum3m47Wy010mKjwSCj9iJJgdBvdr232HH5XVF+KvaW9m3i71c3+B5kdV4VlLBDFQtWME9VG+xRP0OclDiSMAgSL7fXMyx76nPJ9sIdtHnY98nARN+fGpKvXGkBYBel5TOBUM8djQ0gFpDN8AuoDlls+3Jk5R830uC3lAYr7bWtANzgsVT8=","iv":"66017ba95041d9253ec44fa4c6f7480e","s":"e8b9bd7ab4a42184"}