By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"d1a3e499ce447790e17eee21a57bad9f","s":"d93aac12452c1e2c"}