By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
{"ct":"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","iv":"c5a1276b20ffedbf91ccfd08e4433658","s":"cdd0a1f8781b52f0"}