By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"5fbba353cbc484095909d27344706a9e","s":"b6be48c1794fa40c"}