By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"d87bc37762422ab82f105a7ce7ef9140","s":"21dd12412626ec0f"}