By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"523df1c72d6d7c5e9f0d821e6da33dcd","s":"f58aa116678024b4"}