By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"b7c3b48edf3e2fcec8ac635496bf2e97","s":"73cc12f8a91d069a"}