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K-Pop star kicks off Louis Vuitton ambassadorship, lends brand impressive social boost

j-hope, member of global K-Pop sensation BTS, rocks Louis Vuitton’s latest fall/winter 2023 menswear collection as the house's new ambassador. Image courtesy of Louis Vuitton j-hope, member of global K-Pop sensation BTS, rocks Louis Vuitton’s latest fall/winter 2023 menswear collection as the house's new ambassador. Image courtesy of Louis Vuitton

 

Having just debuted a new representative, French fashion house Louis Vuitton is already realizing a digital return on investment.