Internet
April 3, 2013
By Tricia Carr
Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.
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","iv":"c2ac3a75ae52d8c3f7b6a6b579ce4fd8","s":"6c476550162013b2"}
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