Key branding lessons from the top 4 ecommerce giants
Posted By a Luxury Daily columnist On In Editor's Choice,Featured,Industry sectors,Marketing,Retail | No Comments{"ct":"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","iv":"32da2f9e8f6641fc61faebeadeeaeeab","s":"8f829b2dc7a7b743"}
Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring