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Key branding lessons from the top 4 ecommerce giants
Posted By
a Luxury Daily columnist
On
August 14, 2019 @ 2:00 am
In Editor's Choice,Featured,Industry sectors,Marketing,Retail |
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Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring
By
Katie Lundin
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","iv":"342a33a95c42872864569438e9c0d300","s":"a54e5f8444b84d85"}