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Key branding lessons from the top 4 ecommerce giants
Posted By
a Luxury Daily columnist
On
August 14, 2019 @ 2:00 am
In Editor's Choice,Featured,Industry sectors,Marketing,Retail |
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Katie Lundin is a marketing and branding specialist at Chicago-based crowdspring
By
Katie Lundin
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","iv":"f04099ad03d7b1f91d78172b0995c37b","s":"acea68b3416593e6"}