Key issue to consider: Brand DNA versus customer DNA
Posted By Luxury Daily News Service On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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EAHuUOuQgthTg9DVBjq8WLA41CTyPGBwuhD09Y4N03UNXUqHZ6VmRdzpPvtCPMV7Unhz3KT+e5na\/\/3i+uTREIy7o5Sv7jlqT0AoNn9jYf+oLVMGNWUdKfhU8kmSGa0pU8YKfp\/+6eprL1ADqJawRKPwRk8uyxX12HhTS4fNeCHL2QS2n2ibEgAgAMam3Xy\/Fo0Zp3bkzK451rbIMjTN\/5MupZbRyrBQ4In90G4CKG+5nnCbHdw37V3G93Rth\/56kO8pI1LTQ6TxrpP+UBQzp3x+9\/le5gA\/nXPJfFhKF9ofPKsGwmw\/DXI\/cEx\/l5Da5\/tLFWyZD1Opd\/1L1zxn\/dK67yCfJNQAwCxuS4ictKvCgNTsVe+5S\/pQDRZTDxXK96izSTf1Ug1FVozVXO+EnKhf2AuDMq5fSR\/b8Aabp0LMPNtqqEerBlVNjWMlIOvP7NLl2bNKO479esPpd1gpA0Dip0ugox90fOgMaKtQr8CI03BLUoyUAcfS2p0UFihgrocVh5uhMVFy3n0icb4LabYz3XLWV98zoAqZy9PiuAzIfB2M9weG\/9Sk3QsvZh237rWmmHX5dAYaGMkhnX7gFs2VtiRhoFbdIAYfAUVYIUdjBm+oSytlLwqwlFlqhBd8mRppa8IJUpRgFQcvprpJ6iDyepiM1iD5s\/ptKRufrnhi1NA\/qnBkVLQ\/HEDhSW7fcm6C7hKCvCF0CswopOkm08U0UP4FZPRVkXrhtZYnE0tqU3OIGi1Vtwhev6ulJb286\/yQMur06RokONTaGWL0gsoLCkk8AeERLsJlZdYb5E09qkysI6u6Z+W9HCNjkWjsr938\/QaIBWt5LADOrLtkHV7MnuQTRKAu8B5h2s7SzP69WTnYL+o04vj8qWe+7F7plxuyjTq0gZwhv4muX\/3t0vM2zuuWRwE4jp0FHU5m1DVZut6D4WLTt386nIQzcGFDvwzv2a8BgXKgBcQaPIpDWPnM+IfztQpusAJrdkC3UZpnRQFaw80nZJQO8uxq6uAMjcvbOBHWxfMXG4cBSRYM0SuezWg5Cp5erz2FjO5oxWO7BfXblZvlzzobTLiWKPJ8jPwpjRe4oIWktwPKQtbJ+AJz6kk\/GjtCqPeOYIl1WNty0kmImkIOAA+chUeWU0wPYnYztJv4aOK9KpmyaWak1HKAKH+Nwu5MUb622J7\/MXjDcYN602W656w3ecbkS00XSwmTOfMRCxHnchLcdruaJoXY86YLNzy8js4D7e7V3kwjpEezgwcgZS+PmsbXHnz4XWplfprdkzjKdhJgV4P0EWECYYKthOkZ88iVEKBFiknHK1\/fKSRCbMIPsdCRQdMMIB1fru2Tj8qLE7JCg9mf8R+KINPt5sTYyPuzrxTubaN8NHycAAKJnYHPtCiP71\/RtSR5a6jWzf9YOhzKB8m\/I9ZcbAR62+G2Qgycin1+peOSsANsxkLalhnkWSkNQaZptd97AsY7HosfZJePlntoyyfAia9+BKsaPfn\/0Xo+5cu7QVjPJrB5yL4j3vyKwOPLB+D3B5nF8xIZBlCdcMhyIYMmMOFJoW4K9duhF7husOOJt4ak1VbN2cmJtiI3rCsmpDRu2ll9zA8cMBBeVsTAEDceh7Im8hrROjknIeTk68YVov6iQQf2m3+4vXufY2i\/9oCFUwyr1AUB9KXebAh71LVa1LjgwXYh6ruU9Jt6wRL+XwjqBryrRmHa11pGWTaYRBWunRitQwztEH6Y12UbE\/vGZ0BW5Kl6A4CSkqSQTq5g16PxQYMaXmyVHuKYJ4JgLtEchafMIPbAsgNxMWKKfkiMVSEPKksSASJ38KvEFYoMe3aiU3bfWCyZdIRhOkyNH1K616dpf9N6bQJKGwP969AeqSBVHJinBTLzvNLA8itcpLau4HqHqncQgVyr0B5hRKnW10cpKQ4oMnIygf+IpbRD1\/ChZSo8DMZtFKTVNUFP13dmQTyWndeNRLt76sATXccNxRIc7fzPQeMBcHJXiPt+A0PNEAS9CqYt14RXJc2PbrS8YKhFLh0HA0KHlk9770mTpMlA3Z\/kTL90PV6RKFLY\/6sjwXc+KU\/GR3McyK0ElwR88zbqHnOSOJKyb5FTaSawas9xdmJ9ERm16sun0sOEshjy\/W1gyfK\/5HTGRYPqJwpFJpqfS1u3+fYv0FT8jUR5K1XV6JKSVdwf7IElJocmW+Uq4jLU3wHBlbaLdaq5RMK8I5NJEkCW9TNl2Nl+IcYEjCXp4v7tIXGJ8tNEXQxYsC\/J2HGqR\/J99YDbwC09TzLoNkHCqtta1YH5iprvmlViGX+0uKlo80zP7082E4c+izMZUg\/lARUcy5udhkum3DPsFA7I6UJHEvCarF2E\/vEX5z7cydrbygIt9JAmuEoP0JxkcE+YKtipoqTfHR3hivLqZYVy72QSRcwnqN+LxDUJHtNdagtj914BJ1w79X+61gxmDolF\/Sqk7GYlJpZtiU2Bp7EBv3lCJ0Usj0Njn57zN55S3fmO2Y76Ot4O2h\/xy6D23qdkz0D9mXrqZYe8So\/Vkin2oIPpyQmZfq3dZohOR\/NNMiyylgya8lqHGjQCo8+jwnrtSrLLmfvRyki6rSw7GYDoWW44oNbbycYbQLbiIPOsc9hLdVNg2vRt870MbJN8aHwxVD1M\/lmPbrSzeiAokoSSKUy8mX0IBfBudZactOTHIgPhlWqchIF3wcWTgfKHQsjB5DjUf7lLTtF1jmygGbwOP8\/hClF6cY1sIVDmOYRQ1uD+qBLvG6ro0ggk9F7rASumhAuTTDfj3ox826pDMF7fmcC6eI+HsWmuTDTbbli4q37r7wY3YuqLEmGdO97jx7liZxh+6LjJqN3qyLxbuwLp5gociPCHxmQaV2X1Wx8Rcg6wAIAVbwXVnPa4cSzqvaMRy3QeHRS\/aVdFxlxPdZFOjRqwDmt5e5LcQbgtvM02GTLJDyTeX6DYFNsXUsThG54Dl829QHgLyEkgdFtPlfJGwNhn6uRhNW0HbBCdUM2oqM42yjFC0uHImH8cA+7\/Wvpve4T35plsLPFh2EFF0JOPAKrvc5J4rouCxZHkZjgfIkg1FlQXtB63b6FFSIxQHK5btbS2uCZo\/Tvw0rsyCok\/ePoyhOyHc5PnZ9ZQjvR+3Sih\/rOb7UdD22sgg0TAVXeDS0SCMbBiDLRFhZZ2BgLpGaGPm7Qy0\/ttXYskMzQir95ubcnJdzCc4Rf\/U6rSsQMPIDjUpq9EV41uoWvKy8rjj5WGhdNtTAUpHewExlw6GDoB7yW+5TdH1OxeR8wOedlp12g1S0TrODfGjE+Inc8iqya3EOphH8yJEYMEufHuhSmGlwRlsjoOQeTYrF2rYOfxoKR\/f2iQWeyRlXY0s1V5M8\/UODPE1b9cgkmg\/UsV3ifzQU7mtXipz9elHeB1zI+wZYG8mri0xOK01Bvd0QUA8efmMgqU7CKp+5I1E80EKMy6pDhBs6VJopJbn8VIfFD1aJGU1XwS1Sx8tsIFyP1TyZZyJGYhlhaXdtXqpbVcR9Z21JsDeEbChSiWiRc9BA60ofTBh5rOimIPHqoSrbIM98s7ErjfE00L5qj9U1UPjlhYoW3s\/PGl0S2FKAM+EEY\/a1RQczWC+emHcXSzeJf4I53\/J90bXj2JDX4Ex8FU318wux8YEfBeUlmzsmt9OKpQ23Pchx3Ds5+P+ZjOTIdYu3gZL364EDqLMXypLr\/zC6sFRf9UeA8ucSarISrviUkcGKc4TvX0DzAZgTh5MMSGgj0ukUztQCJM1vTXNDw84KONg96rVVDXyXmamr1LZeXdOEjILpGvWSJamhc1ls\/I1lxKTjg3iXc0EblohMKVzg\/nDIXMnQaUjJuujuTBKhb1xTpOElaCiMJTRF5b3tNIMhat1x6T2gjS0uCaP8ssvwQE3qona0y3QoHUV2MVKPx3tPCGaZXVAL0EWCNrsAzJnS0pjmFJECWKLmRsEW8K2USk4ZaLU2G38+YRHsdK8E9QVKhoW\/dRVoDxtRcq4MNFD51oiMIszN3SwlQKzk4ZyCDP2UqCkd6\/CzT4VrTkTFOz5o\/ZNvubmXr76sFLgxkBgdcprWyYFCPYc7PmBoZqorYoVL5E9\/hBOoFUoJzsrSo1\/z8XDeHCKTdqSO74zmbYM6Tsv6b5zSTL7JPEOPeKNUORGBF\/aDLAtOPAdgDth9jvIfUkpe5EJgoXR+ZWbYX0Pj1pElNL9Et3LP64P2nNKCw\/uZbxMc3clRXuApD1ZDOprxmZyZ4+\/GePOqBtl9cIsFTNtnDvQ2MznjFzYSQzZHmRYrgoGgpkiKF\/3UgLHTMU2vxXpAPFmGZbc8lEzGove\/ztXOmGr+kR+HxAAAnFDZMAlVRsReMDRJ1o9qpAxcbwdOiazrms+Q7biLIObW8DgcpLwTl+xM9Aij0\/2PF\/xtTGMB3BY9AYDb0qTuAmtKCuTE5YTisJK+7u2PIPrgCQXkc0s9TCY=","iv":"aa47e9dbaec09702a10e7338e88da22b","s":"214a4a5060a2598a"}