Key issue to consider: Brand DNA versus customer DNA
Posted By Luxury Daily News Service On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"8a42ef27c6601174dea64074a9b0276e","s":"38fe1c54a0c13c72"}
David Friedman. Photo: Michael Falco