Key issue to consider: Brand DNA versus customer DNA
Posted By Luxury Daily News Service On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"ce50d2da8d6e6a63bdc07d9468c582b5","s":"785c604b6123b811"}
David Friedman. Photo: Michael Falco