David Friedman. Photo: Michael Falco
Key issue to consider: Brand DNA versus customer DNA
Posted By Luxury Daily News Service On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"1aa1e1e0486dfd44d6886ece13a1a929","s":"19fd9b70b841c275"}