Key issue to consider: Brand DNA versus customer DNA
Posted By Luxury Daily News Service On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"d3d72b2a7166d5f59c9dde1e572f3489","s":"deab927ac7218ef9"}
David Friedman. Photo: Michael Falco